The language of the conference is English and Hungarian, papers can be submitted in both languages. In addition to the plenary lectures with foreign guest speakers, we will also organise English-language session(s).


  • Marketing history and its schools
  • Digital marketing
  • Responsible marketing
  • Analysis of consumer/purchasing behaviour
  • Marketing strategy
  • Marketing planning and controlling
  • Marketing research / market research methodology
  • Marketing of innovations
  • Sales strategies
  • Marketing logistics
  • Commercial marketing
  • Innovative methodology and tools of marketing communication
  • Specific solutions for organisational marketing
  • Social marketing (settlements - culture - education - university etc.)
  • Tourism marketing
  • Food marketing
  • Multidisciplinary approaches to marketing


We welcome participants to join the workshops and are open to new workshop topic proposals:

  • Research, methodological dilemmas in customer behaviour - panel discussion
  • Innovative marketing education - blended learning workshop
  • New marketing!? - Science and profession in the web of trends


"Best Paper" Award: 50.000 HUF (to be used for research)


Selected papers from the conference and PhD. Forum will be published in the special issues of Marketing & Management (ISSN: 1219-0349) and Tourism Bulletin (ISSN: 1416-9967; ISSN: 1587-0928).

Both journals have a "domestic C" rating in the list of journals of the IX Department of Economics and Law of the Hungarian Academy of Sciences.


38.500 HUF/person + VAT, including conference fee, gift package, two lunches, buffet service and gala dinner-party.

(EMOK membership is a condition for participation in the conference (3000 HUF/person EMOK 2022 membership fee) Account number (EMOK): 16200223-10038989 (Magnet Bank)


In case of payment and cancellation before 28 July 2022, 70% of the registration fee will be refunded.

In case of cancellation between 28 July and 11 August 2022, 40% of the fee will be refunded.

For cancellations received after 11 August 2022, no refund.