Győr, Hungary, July 3 – 5, 2019.

Dear Colleagues,


On behalf of the International Association on Public and Non-profit Marketing (IAPNM), we are pleased to announce that Széchenyi István University Department of Marketing and Management will be hosting the 18th IAPNM Congress in July 2019.

The International Congress on Public and Non Profit Marketing is an annual event organised by major universities and scientific institutes that offers a friendly atmosphere and professional work environment for the presentation and discussion of the latest scientific and practical advances in the areas of public and non-profit marketing, as well as in any other issue related to corporate social responsibility, social marketing and management of non-profit organisations.

IAPNM not only receives contributions from marketing and management, but also from academics and professionals from other related disciplines, who are concerned with or interested in these areas of knowledge.

The Congress, whose first meeting took place in 2002, provides a point of productive meeting to encourage collaborative projects and to foment international cooperation research.

We invite researchers to submit their papers in English for the event, bringing their valuable contributions to the field of Public, Social and Non-profit Marketing. Topics to be discussed during the event include:

  • Digital tools in Social Marketing,
  • Value co-creation in public and non-profit marketing,
  • Branding in non-profit organizations,
  • Public and Private collaborations,
  • Donation behaviour,
  • Volunteer Management,  
  • Green Marketing,
  • Sustainable marketing,
  • Marketing in transformative services (health, education, public transport,…)
  • Destination and city marketing,
  • Sustainable Tourism,
  • Cause-Related Marketing,
  • Corporate Social Responsibility,
  • Innovation and teaching experiences in Public and Non-profit Marketing,
  • Other related topics.

Important Dates:

Submissions for abstracts and full papers open: March 4 2019.

Deadline for submitting abstracts and full papers: April 2 2019.

Notification of acceptance/rejection: May 2 2019.

Registration open: May 2 2019.

Early bird registration deadline: May 30 2019.

Final registration deadline: June 10 2019.

Registration fees:  

  • Until 30 / 05 / 2019: 260 EUR 
  • After 30 / 05 / 2019: 300 EUR 

The additional information can be obtained at our website:

Contact email:

We invite all researchers interested in the subject to submit their studies, as well as actively participate in the event, which takes place from July 3 to 5 2019, in Széchenyi István University.

We look forward to welcoming you in Győr.


Ida Ercsey General Coordinator of the 18th International Congress of IAPNM;

Széchenyi István University, Department of Marketing and Management in cooperation with Society of Marketing Education and Research (EMOK).