Preliminary Program
| AUGUST 23, 2021 | |
| 14:00 – 17:00 | Doctoral Colloquium |
| AUGUST 24, 2021 | |
| 09:00 – 09:10 | Opening ceremony
Zoltán Oszkár Szántó (Vice-Rector and Vice-President for International Relations and Accreditations, Corvinus University of Budapest) |
| 09:10 – 10:25 | Keynote speeches
9:10-9:30 Peeter Verlegh (Vrije Universiteit Amsterdam): Future perspectives in marketing 9:35-9:55 Vatroslav Škare (University of Zagreb): Influencer marketing in post-COVID era: Towards the framework for identifying influencers for brand communication 10:00-10:20 Tore Kristensen – Gorm Gabrielsen (Copenhagen Business School): How to gain more personalized (or individual) insights from markets demand by a “bottom up” approach by aggregating from individuals rather than the “conventional (aggregated) top down |
| 10:25 – 10:30 | Technical information |
| 10:40 – 12:00 | Parallel sessions |
| 13:00 – 14:15 | Parallel sessions |
| 14:30 – 15:45 | Parallel sessions |
| 16:00 – 17:15 | Parallel sessions |
| 17:30 – 18:30 | Innovative Marketing Teaching Workshop (in Hungarian) |
| 20:00 – 21:00 | Virtual Chill out session |
| AUGUST 25, 2021 | |
| 09:00 – 10:30 | Special sessions |
| 10:45 – 12:00 | Special sessions |
| 12:00 – 12:15 | Closing ceremony |
| 15:00 – 19:00 | Informal gathering in Budapest Awards session, EMOK general assembly |
