Preliminary Program

AUGUST 23, 2021
14:00–17:00 Doctoral Colloquium
AUGUST 24, 2021
09:00–09:10 Opening ceremony

Zoltán Oszkár Szántó (Vice-Rector and Vice-President for International Relations and Accreditations, Corvinus University of Budapest)

09:10–10:25 Keynote speeches

9:10-9:30 Peeter Verlegh (Vrije Universiteit Amsterdam): Future perspectives in marketing

9:35-9:55 Vatroslav Škare (University of Zagreb): Influencer marketing in post-COVID era: Towards the framework for identifying influencers for brand communication

10:00-10:20 Tore Kristensen–Gorm Gabrielsen (Copenhagen Business School): How to gain more personalized (or individual) insights from markets demand by a “bottom up” approach by aggregating from individuals rather than the “conventional (aggregated) top down

10:25–10:30 Technical information
10:40–12:00 Parallel sessions
13:00–14:15 Parallel sessions
14:30–15:45 Parallel sessions
16:00–17:15 Parallel sessions
17:30–18:30 Innovative Marketing Teaching Workshop (in Hungarian)
20:00–21:00 Virtual Chill out session
AUGUST 25, 2021
09:00–10:30 Special sessions
10:45–12:00 Special sessions
12:00–12:15 Closing ceremony
15:00–19:00 Informal gathering in Budapest
Awards session, EMOK general assembly