Wednesday 3rd July 2019

9:00 - 10:00
Registration (MC – Management Campus)
10:00 - 10:25
Welcome session. Room: MC 227-228
10:30 - 12:00
Plenary session. Room: MC 227-228

Keynote Speakers:

  • Árpád Ferenc PAPP-VÁRY PhD Dean, Faculty of Tourism, Business and Communication, Budapest Metropolitan University
    THE LIMITS OF COUNTRY BRANDING – 25 CHALLENGES IN THE SPECIAL FIELD OF PUBLIC, NON-PROFIT AND SOCIAL MARKETING           
  • Bálint VASVÁRI Senior technology manager, INNONET Centre of Innovation and Technology, Győr
    LESSONS AND CHALLENGES OF NON-PROFIT MARKETING IN A B2B ENVIRONMENT
12:15 - 13:30
Lunch MC Second Floor
13:30 - 14:00
Coffee break MC Second Floor
14:00 - 16:00
Paper sessions

Session 1. Green Marketing, Sustainability, Transformative Services. Room: MC 227
Track chair: László Józsa, Univ. of Győr, Hungary
Secretary: Adrienn Denóczy-Polyák, Univ. of Győr, Hungary

  1. César Sahelices-Pinto, José Luis Vázquez-Burguete, Ana Lanero-Carrizo: SELF-DETERMINATION, CLEAN CONSCIENCE, OR SOCIAL PRESSURE? UNDERLYING MOTIVATIONS FOR ORGANIC CONSUMPTION AMONG YOUNG CONSUMERS
  2. M. Isabel Sánchez-Hernandez, Yamarú Del Valle Chirinos-Araque: APPROACHING THE SOCIAL RESPONSIBILITY OF THE MUNICIPALITY OF MEDELLIN (SKYPE PRESENTATION)
  3. József Hack-Handa, Zsolt Nagy: TOWARDS A EUROPEAN DEFENCE UNION? A NEW PHASE IN THE EUROPEAN UNION'S DEFENCE COOPERATION AND THE HUNGARIAN PUBLIC OPINION
  4. M. Isabel Sánchez-Hernandez, José Luis Vázquez-Burguete, Purificación García-Miguelez: A MILLENNIAL CONSUMER-BASED APPROACH TO THE BUSINESS MODEL ONE FOR ONE (SKYPE PRESENTATION)
  5. Zoltán Juhász, Erzsébet Hetesi, Norbert Buzás: INVESTIGATION OF FACTORS INFLUENCING PATIENTS’ SATISFACTION AND LOYALTY IN THE PRIMARY CARE
  6. Oana Bianca Bercea, ElenaSimina Lakatos, Laura Bacali, Mihai Octavian Naghiu: FUNDAMENTALS FOR PROMOTING SUSTAINABLE DEVELOPMENT IN THE ROMANIAN SOCIAL ENTERPRISES

Session 2. Education, Social Marketing. Room: MC 228
Track chair: Emerson Wagner Mainardes, FUCAPE Business School, Brasil
Secretary:  Boglárka Eisinger-Balassa, Univ. of Győr, Hungary

  1. Anita Kéri, Erzsébet Hetesi: THE STUDY - ABROAD PROCESS OF INTERNATIONAL STUDENTS – TOWARDS A CONCEPTUAL MODEL
  2. Ricardo Gouveia Rodrigues, Rui Silva, Carmen Leal, Emerson Mainardes: MOTIVATION DIFFERENCES TO STUDY MARKETING – AN EMPIRICAL STUDY IN PORTUGUESE AND BRAZILIAN HIGHER EDUCATION STUDENTS
  3. Galan-Ladero, M. Guadalupe, Galan-Ladero, M. Mercedes: ADVERTISING LANGUAGE IN SOCIAL MARKETING. THE CASE OF THE VIENNA METRO
  4. Agota Giedrė Raišienė - Walter Wymer - Valda Dirginčienė: HOW SOCIAL ADVERTISING AFFECTS DRIVERS? EMOTIONAL VS. RATIONAL APPEAL’S INFLUENCE ON BELIEF CHANGE, BEHAVIORAL CHANGE INTENTIONS, AND WORD-OF-MOUTH INTENTIONS
  5. Leonilde da Conceição Silva, Emerson Wagner Mainardes, Arilda Magna Campagnaro Teixeira, Lindemberg Costa Júnior: BRAND ORIENTATION OF SOCIAL ORGANIZATIONS AND ITS RELATIONSHIP WITH THE ATTITUDE TOWARD CHARITY AND DONATION INTENTION
  6. Boglárka Eisinger-Balassa, Ferenc Bakó: THE SOCIAL JUDGEMENT AND THE MEDIA PORTRAYAL OF HOMOSEXUAL MEN IN HUNGARY
16:15 - 18:00
Visiting in the interactive museum (Mobilis – The House of Discoveries)
19:30 - 23:00
Gala dinner (Amstel Hattyu Inn - Restaurant, Danube Terrace)

Thursday 4th July 2019

9:00 - 11:00
Paper sessions

Session 3. Value co-creation, branding. Room: MC 122
Track chair: Helena Alves, Univ. Beira Interior, Portugal
Secretary: Ida Ercsey, Univ. of Győr, Hungary

  1. Beáta Kincsesné Vajda, Viola Sallay, Orsolya Papp-Zipernovszky, Andrea Klinovszky, Norbert Buzás: “HE ENTRUSTED ME AND I WOULD DO IT” – PATIENTS' PREFERENCES AND EXPERIENCES OF AUTONOMY IN HEALTHCARE
  2. Sandra Gomes, Helena Alves, Silveli Cristo-Andrade: CO-CREATION OF VALUE IN INTERNAL ONLINE COMMUNITIES: PERCEIVED BENEFITS TO EMPLOYEES
  3. Emerson Wagner Mainardes, Lara Mendes Christ Bonella Sepulcri, Cicero Caldeira Belchior, Mario Raposo: NONPROFIT BRANDING: A BIBLIOMETRIC ANALYSIS
  4. Péter Huszka, Petra Platz, Aguirre, Andrea: THE LONG-TERM CORRELATION BETWEEN INCOME LEVEL AND FOOD CONSUMPTION HABITS IN HUNGARY. IS TURNING THE TENDENCIES AN OPTION?
  5. Ida Ercsey: POSITIVE SIDE OF THE HEALTH MARKET – CREATION VALUE IN THE HEALTH RELATED SERVICES

Session 4. Sustainable Tourism, Destination Marketing. Room: MC 123
Track chair: Amparo Cervera, Univ. of Valencia, Spain
Secretary: Guney Akbarli, Univ. of Győr, Hungary 

  1. Ana Cláudia Nave, Arminda do Paço: WINE TOURISM AND SUSTAINABILITY – A CASE STUDY
  2. Silvia Sanz-Blas, Daniela Buzova, Amparo Cervera-Taulet: ANALYSING CRUISE PASSENGERS’ AUTHENTICITY AND CROWDING PERCEPTIONS > AS KEY INPUTS FOR DMO MARKET INTELLIGENCE
  3. Erika Hlédik, Dávid Harsányi: WINE TOURISM IN HUNGARY - WINE AND DESTINATION PREFERENCES OF WINE TOUR PARTICIPANTS
  4. María-José Miquel-Romero, Amparo Cervera-Taulet, Walesska Schlesinger, Carmen Pérez-Cabañero: HOW CAN HOSPITALITY BE MEASURED IN TOURISM? THE NEED TO CONSIDER HOSPITABLENESS IN RESIDENT-TOURIST RELATIONSHIPS
  5. Katalin Lőrincz, Renáta Szabó, Éva Kruppa-Jakab: THE ROLE OF THE ’HUNGARY IN BLOOM’ AND THE ENTENTE FLORALE EUROPE COMPETITIONS IN DESTINATION MARKETING - A STUDY CASE OF VESZPRÉM CITY
  6. Borbála Gondos, Márta Nárai: TOURISM FOR ALL OR ACCESSIBLE TOURISM
11:00 - 11:30
Coffee break
11:30 - 12:30
Plenary session - Editors meeting. Room: MC 001
12:30 - 13:30
Lunch
13:30 - 15:30
Paper sessions

Session 5. Health, Quality of Life. Room: MC 122
Track chair: GALAN-LADERO, M. Mercedes, Univ. of Extremadura, Spain
Secretary: Veronika Keller, Univ. of Győr, Hungary

  1. Galan-Ladero, M. Angeles, Galan-Ladero, M. Mercedes, Galera-Casquet, Clementina: THE KEY ROLE OF SOCIAL MARKETING IN HEALTH SECTOR. THE CASE OF MULTIDRUG-RESISTANT BACTERIA
  2. Veronika Keller, Adrienn Dernóczy-Polyák: CLUSTERING BASED ON EATING BEHAVIOUR WITH DEBQ FROM A GENERATIONAL PERSPECTIVE
  3. Maurice Murphy: AN INVESTIGATION OF PROBLEM GAMBLING AND YOUNG SPORTS PLAYERS IN AN IRISH AMATEUR SPORTING ORGANISATION
  4. Veronika Keller: SEGMENTING HUNGARIAN PEOPLE BASED ON HEALTHY EATING
  5. Ida Ercsey: THE EXAMINATION OF QUALITY OF LIFE IN THE CONTEXT OF TRANSFORMATIVE SERVICES

Session 6. Culture , Sport. Room: MC 123
Track chair: Mirna Leko Simic, Univ. of Osijek, Croatia
Secretary: Delisile Nomsa Benzane, Univ. of Győr, Hungary

  1. Tubillejas-Andrés, Berta, Cervera-Taulet, Amparo, Calderón García, Haydée: THE PERFORMING ARTS EXPERIENCE: REFLECTIONS ABOUT THE OPERA ATTENDEES
  2. Valéria Pavluska, Eszter Jakopánecz: CULTURE NON-CONSUMPTION - REASONS AND FACTORS FROM GENERATIONAL AND LIFE ARC PERSPECTIVE
  3. Mirna Leko Simic, Ana Pap: THEATRE MARKETING – ANALYSIS OF CUSTOMERS’ SATISFACTION
  4. Talita Astori, Ricardo Gouveia Rodrigues, Paulo Duarte, Vera Carlos: ARE SOCIAL MEDIA USERS CONNECTED TO PUBLIC LIBRARIES?
  5. Péter Tóth: EXAMINATION OF SOCIAL AND ECONOMIC IMPACTS RELATIVE TO A FESTIVAL
17:30 - 19:30
City tour in Győr (Meeting point in Széchenyi Square at 17.30)

Friday 5th July 2019

Tour in Pannonhalma Archabbey (Arriving at 9.00 – optional program)