Language:
The language of the conference is Hungarian and English, and papers can be submitted in both languages. In addition to the foreign guest speaker of the plenary session, we also organize sessions in English.
Suggested topics of the sessions held in Hungarian and English:
- Sustainability and economic context in marketing
- Digital transformation and data science in marketing
- Communication theory and media effects in marketing
- Research methodologies and modelling in marketing
- Strategic decision-making in marketing management
- Technological innovation and artificial intelligence in marketing
- Ethical challenges and social responsibility in marketing
- Intercultural marketing and global strategies
- Scientific approaches to branding and visual communication
- Non-profit marketing and social value creation
- Innovation in B2B marketing
- Cultural and tourism marketing
- Agricultural and food marketingnd research groups)
The lenght of the presentation is 7 minutes.
Workshop topics planned:
In addition to the now traditional Innovative Marketing Education workshop, other workshops will be held, the topics of which will be announced after the deadline for applications (17th March). There will be no special presentation for the workshop.
Further publication opportunities:
The best – conference and PhD forum – presentations can be published in the Marketing & Management special issue or in the Tourism Bulletin’s issues.
Conference registration fee
| Reduced participation fee for EMOK ordinary members (individual or institution-funded): | Participation fee - for non EMOK members: |
|---|---|
| PhD Day (without accomodation): 25.000 HUF, which covers the participation on the programme, buffet lunch, coffee break, grill buffet dinner | PhD Day (without accomodation): 40.000 HUF, which covers the participation on the programme, buffet lunch, coffee break, grill buffet dinner |
| conference + 1 night: 82.000 HUF, which covers the participation on the PhD Day and the 1st day OR on the 1st and 2nd day of the conference, one night's accommodation with breakfast, coffee breaks, two buffet lunches and one buffet dinner | conference + 1 night: 105.000 HUF, which covers the participation on the PhD Day and the 1st day OR on the 1st and 2nd day of the conference, one night's accommodation with breakfast, coffee breaks, two buffet lunches and one buffet dinner |
| conference + 2 nights: 99.000 HUF, all the above-mentioned with two nights’ accomodation | conference + 2 nights: 125.000 HUF, all the above-mentioned with two nights’ accomodation |
| The above amounts are final amounts, VAT content is not charged. | |
Registration cancellation policy:
- If you make a deposit and cancel before 23 June 2025, you will be refunded 85% of the participation fee.
- If cancelled between 24 June and 23 July 2025, 50% of the fee will be refunded.
- If cancelled between 23 July and 14 August 2025, 30% of the fee will be refunded.
- If cancelled after 15 August 2025, we will not be able to refund the fee.
The cancellation is considered valid when you receive a confirmation email.