The public defense of Szabina Mikeiné Végi's doctoral dissertation entitled "Shifts in travel behaviour influenced by risk perception, particularly in relation to the COVID-19 pandemic" will take place on February 13, 2025 at the Doctoral School in Regional Policy and Economics of the University of Pés. The supervisor of the dissertation is János Csapó.

The public defense of Thi Van Anh Pham's doctoral dissertation entitled "Investigating Cultural Differences, Risks, and Purchase intention in Cross-border e-commerce: A mixed- method analysis" will take place on February 12, 2025 at the Doctoral School of Business Administration of the University of Pécs. The supervisors of the dissertation are Ákos András Nagy.

The public defense of Tural Aliyev's doctoral dissertation entitled "Exploring Influences on Consumer Behavior in Perfume Advertising" will take place on February 18, 2025 at the Doctoral School of Regional Sciences and Business Administration of the Széchenyi István University. The supervisors of the dissertation are Boglárka Eisingerné Balassa and Attila Pongrácz.

The public defense of Admilson Veloso da Silva's doctoral dissertation entitled "Forever Ephemeral? – An Exploratory Analysis of Youth Self-presentation with Instagram Stories in the Context of Visual Mobile Communication" will take place on January 23, 2025 at the Doctoral School of Sociology and Communication Science of the Corvinus University of Budapest. The supervisor of the dissertation is Ágnes Veszelszki.

The public defense of Moaaz Kabil Mahmoud Mohamed's doctoral dissertation entitled "REGIONAL COASTAL TOURISM DEVELOPMENT FROM THE BLUE ECONOMY PERSPECTIVE: CASE STUDY OF SOUTHERN RED SEA COAST, EGYPT" will take place on January 29, 2025 at the Doctoral School of Economic and Regional Sciences of the Hungarian University of Agriculture and Life Sciences, Gödöllő. The supervisor of the dissertation is Lóránt Dénes Dávid.

The annual Research and Teaching Methodology and the PhD workshop of EMOK will be held 31 January 2025 at Corvinus University of Budapest. The morning research methodology presentations of the all-day event examine from various aspects what we have learned about artificial intelligence recently and where we are going. The afternoon teaching methodology workshop presents the possibilities and forms of effective integration of artificial intelligence into education with specific, takeaway ideas, tips and solutions. As the closing event of the day, the PhD workshop will take place, within the

The EMOK Autumn Research Methodology Workshop on Eye-tracking and Other Neuromarketing Solutions in Marketing Research was held on 22 November 2024. This time the workshop was held in an interactive format, hosted by the Faculty of Economics of ELTE.

The public defense of Ghayth Ali Al Laheebi's doctoral dissertation entitled "IMPROVING BUSINESS PERFORMANCE OF SMES THROUGH DIGITAL MARKETING ORIENTATION AND SERVICE QUALITY WITH THE MEDIATION EFFECTS OF COMPETI-TIVE ADVANTAGE: EVIDENCE FROM IRAQ" will take place on January 7, 2025 at the Hantos Elemér Doctoral School of Business, Management and Regional Sciences of the University of Miskolc. The supervisor of the dissertation is László Molnár.

On November 14, 2024, the Economic Sciences Committee of the Hungarian Academy of Sciences, Section IX, awarded the Department of Management and Business Economics at the Budapest University of Technology and Economics (BME) the "Jubilating Scholarly Department 2024" recognition. This year, the Department of Management and Business Economics is celebrating its 75th anniversary.

From the virtual trees planted in the game at the 2024 EMOK Conference, a real forest has now been born. 🌳 On November 23, 2024, the colleagues of the Department of Marketing and Tourism at the University of Pécs planted 150 saplings in Somogytarnóca, thus fulfilling their promise.