The public defense of Zoljargal Ulziibadrakh's doctoral dissertation entitled "The role of marketing in market of classical music in Mongolia" will take place on June 25, 2025 at the Doctoral School of Management and Business of the University of Debrecen. The supervisor of the dissertation is Zoltán Szakály.
The public defense of Bin Zulkarnain Abdul Hannan's doctoral dissertation entitled "APPLICATION OF IMMERSIVE METHODS IN CONSUMER SENSORY SCIENCE" will take place on June 25, 2025 at the Doctoral School of Food Sciences of the Hungarian University of Agriculture and Life Sciences, Gödöllő. The supervisors of the dissertation are Attila Gere and Zoltán Kókai.
The public defense of Nóra Kisfürjesi's doctoral dissertation entitled "The Role of Attachment in the Switching Dynamics of Liquid Consumption " will take place on June 20, 2025 at the Doctoral School of Business and Management of the Corvinus University of Budapest. The supervisor of the dissertation is Ágnes Hofmeister Tóth.
It is our great pleasure to invite you to the Regional Industrial Marketing Management Summit: Baltic States, which will be hosted by Kozminski University in Warsaw, Poland, from September 21 to 23, 2026.
The event will highlight the latest developments in industrial and business-to-business marketing, blending theoretical insights with practical applications, particularly in the contexts of countries around the Baltic Sea and, more broadly, across Central and Eastern Europe.
The Hungarian Association of Market Researchers organized a Business Brunch for the second time this year. Once again, the EMOK Presidency was invited. During the fruitful meeting, among others, a constructive dialogue was held regarding the possible direction of the academic network and the possibilities of cooperation. As a result, a joint kick-off meeting is scheduled to take place in June, hosted by Századvég for the faculty members. The aim is to help the participants get to know each other, discover common areas of interest and develop joint cooperation.
Thanks to those who have already uploaded their papers to the conference registration system. Due to the holidays around the deadline, the submission deadline will be extended until 6 May! There will be no further extensions. We welcome your longer (6-10 pages) or shorter (3-5 pages) papers, as well as registrations for the PhD Day. See you in Vasad this year! The Organisers
EMOK, which supports excellence in marketing education and research through multiple awards, is expanding its visual identity with new branding elements: unique logo designs have been created for its awards.
Association for Marketing Education and Research (EMOK)
XXXI. International Conference
Kaleidoscope of disciplines – Marketing as a transdisciplinary field
Budapest University of Technology and Economics, Faculty of Economic and Social Sciences
Department of Management and Business Economics
Nádas Tó Park Hotel****, Vasad, Hungary
25-27 August 2025