The public defense of Ghayth Ali Al Laheebi's doctoral dissertation entitled "IMPROVING BUSINESS PERFORMANCE OF SMES THROUGH DIGITAL MARKETING ORIENTATION AND SERVICE QUALITY WITH THE MEDIATION EFFECTS OF COMPETI-TIVE ADVANTAGE: EVIDENCE FROM IRAQ" will take place on January 7, 2025 at the Hantos Elemér Doctoral School of Business, Management and Regional Sciences of the University of Miskolc. The supervisor of the dissertation is László Molnár.
On November 14, 2024, the Economic Sciences Committee of the Hungarian Academy of Sciences, Section IX, awarded the Department of Management and Business Economics at the Budapest University of Technology and Economics (BME) the "Jubilating Scholarly Department 2024" recognition. This year, the Department of Management and Business Economics is celebrating its 75th anniversary.
From the virtual trees planted in the game at the 2024 EMOK Conference, a real forest has now been born. 🌳 On November 23, 2024, the colleagues of the Department of Marketing and Tourism at the University of Pécs planted 150 saplings in Somogytarnóca, thus fulfilling their promise.
We are excited to recommend the book UX Research Methods, authored by the Department of Ergonomics and Psychology at the Budapest University of Technology and Economics (BME). This comprehensive resource explores the theoretical foundations of user experience (UX) and provides practical research methodologies for professionals and academics alike.
The public defense of Stoyke Thomas's doctoral dissertation entitled "ANALYSING VALUE-ADDING FACTORS INFLUENCING THE FUTURE VIABILITY OF SHOPPING CENTERS" will take place on November 29, 2024 at the Doctoral School of Economic and Regional Sciences of the Hungarian University of Agriculture and Life Sciences, Gödöllő. The supervisor of the dissertation is Tibor Tatay.
20-22 of August 2025 – Gothenburg, Sweden.
Chalmers University of Technology and The Industrial Marketing and Purchasing Group (IMP) are happy to welcome you to the 41st IMP Conference in Gothenburg, Sweden.
The Cursus vitae aureus (Golden Career) Award, established by the Economic Sciences Committee of the Hungarian Academy of Sciences (MTA), was presented this year to Ágnes Hofmeister-Tóth. The award ceremony took place on November 14, 2024, at the Panorama Hall of the Gellért Campus of Corvinus University of Budapest, during a joint conference organized by the Economic Sciences Committee and the Institute of Data Analysis and Informatics at Corvinus University.
MTA Section IX., Committee on Business Administration, Subcommittee on Industrial and Business Economics, Subcommittee on Marketing Science, and Subcommittee on Management and Organizational Sciences annually award prizes for outstanding scientific work. The Subcommittees aim to recognize and encourage high-quality publication work by academic colleagues through the Publication Excellence Awards.
We are thrilled to invite you to the European Marketing Academy (EMAC) 2025 Annual Conference, taking place in Madrid, Spain! Conference date: May 25-30, 2025.
Date: November 22, 2024, 9:00 AM - 1:00 PM
Registration Deadline: November 18, 2024, 11:59 PM
Location: ELTE GTK Trefort Garden, R Building, Ground Floor, Room R30 (1088 Budapest, Rákóczi út 5.)
The EMAC–Sheth Foundation Sustainability Research Competition invites research proposals that address important issues related to sustainability. These include, but are not limited to, responsible production and consumption, gender equality; preservation of physical environment; reduction of poverty and inequality; and improvement of health and wellbeing. Proposals should have a clear marketing focus and address issues of importance to at least one set of marketing stakeholders (e.g., managers, consumers, and public policymakers).