On January 31, 2025, the EMOK community held a Research Forum for PhD students as part of the Research and Teaching Methodology Workshop, once again providing an excellent opportunity for young marketing researchers to present their work, receive professional feedback, and establish new scientific collaborations.
The Faculty of Economics of the University of Szeged will organize an international conference entitled "Green and digital transition" on 18-20 June 2025.
The public defense of Szabina Mikeiné Végi's doctoral dissertation entitled "Shifts in travel behaviour influenced by risk perception, particularly in relation to the COVID-19 pandemic" will take place on February 13, 2025 at the Doctoral School in Regional Policy and Economics of the University of Pés. The supervisor of the dissertation is János Csapó.
The public defense of Tural Aliyev's doctoral dissertation entitled "Exploring Influences on Consumer Behavior in Perfume Advertising" will take place on February 18, 2025 at the Doctoral School of Regional Sciences and Business Administration of the Széchenyi István University. The supervisors of the dissertation are Boglárka Eisingerné Balassa and Attila Pongrácz.
The Department of Business Communication and Marketing and the Research Group for Green Economy and Economic Ethics of
Eötvös Loránd University Faculty of Social Sciences organizes the interdisciplinary conference Green Transition in Economy: Opportunities and Challenges.
Association for Marketing Education and Research (EMOK)
XXXI. International Conference
Kaleidoscope of disciplines – Marketing as a transdisciplinary field
Budapest University of Technology and Economics, Faculty of Economic and Social Sciences
Department of Management and Business Economics
Nádas Tó Park Hotel****, Vasad, Hungary
25-27 August 2025
The annual Research and Teaching Methodology and the PhD workshop of EMOK will be held 31 January 2025 at Corvinus University of Budapest. The morning research methodology presentations of the all-day event examine from various aspects what we have learned about artificial intelligence recently and where we are going. The afternoon teaching methodology workshop presents the possibilities and forms of effective integration of artificial intelligence into education with specific, takeaway ideas, tips and solutions. As the closing event of the day, the PhD workshop will take place, within the framework of which we provide an opportunity for young marketing researchers to introduce themselves, establish collaborations and strengthen networks between institutions.
The public defense of Dirk-Siegfried Hübner's doctoral dissertation entitled "ENTWICKLUNG UND ETABLIERUNG EINER NACHHALTIGKEITSZERTIFIZIERUNG FÜR UNTERNEHMEN – AM BEISPIEL VON DEUTSCHEN BÄCKEREIEN" will take place on March 3, 2025 at the Doctoral School of Economic and Regional Sciences of the Hungarian University of Agriculture and Life Sciences, Gödöllő. The supervisors of the dissertation are Gergely Tóth and Bernadett Horváthné Kovács.
20-22 of August 2025 – Gothenburg, Sweden.
Chalmers University of Technology and The Industrial Marketing and Purchasing Group (IMP) are happy to welcome you to the 41st IMP Conference in Gothenburg, Sweden.
We are thrilled to invite you to the European Marketing Academy (EMAC) 2025 Annual Conference, taking place in Madrid, Spain! Conference date: May 25-30, 2025.
The EMAC–Sheth Foundation Sustainability Research Competition invites research proposals that address important issues related to sustainability. These include, but are not limited to, responsible production and consumption, gender equality; preservation of physical environment; reduction of poverty and inequality; and improvement of health and wellbeing. Proposals should have a clear marketing focus and address issues of importance to at least one set of marketing stakeholders (e.g., managers, consumers, and public policymakers).