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The IAB Hungary, a professional organization for digital advertising, awarded the prizes for the 2023 Best Thesis in Digital Marketing competition on March 22. This year, students from a university in Szeged and one in Budapest took home the diploma for the best thesis work.
The EMOK PhD Forum was held on February 2, 2024, as a continuation and expansion of the similar event held in February of the previous year. The primary goal of the event was to support collaborations among young marketing researchers and strengthen networks between institutions. Additionally, it aimed to provide another regular meeting opportunity for EMOK community PhD students alongside the summer EMOK conference.
The first EMOK event of 2024, the Artificial Intelligence: New Directions and Challenges in Research and Education workshop, took place on February 2nd at the Budapest Corvinus University, with more than 60 participants. In the morning session of the research methodology workshop, participants learned about basic AI concepts and its role and position in research. In the afternoon, during the educational methodology workshop, educators discussed their experiences with AI in teaching. The day concluded with PhD students forming groups to begin preparations for the summer EMOK conference.
Association for Marketing Education and Research
XXX. International Conference
Duplicating the (marketing) world
University of Pécs, Faculty of Business and Economics
26-28 August 2024, Pécs, Hungary
IAB Hungary, with the support of Atmedia, GroupM Academy, and OMD, is announcing its sixth annual competition titled Best Thesis in Digital Marketing. Submissions can be any undergraduate or master's thesis obtained in Hungary or any EU/associated country, defended between August 1, 2023, and July 31, 2024.
We would like to ask all EMOK members to update their contact and professional information in the EMOK database and to declare their consent for data sharing with the Association. Please fill out the questionnaire available here. Providing your information will only take a few minutes but is very important for us to maintain an up-to-date record of EMOK members. We would be extremely grateful if everyone could provide their information, and we thank you in advance for your time and effort!