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From 24 to 26 August, the EMOK International Conference was held for the 32nd time, hosted this year by the Institute of Marketing and Commerce at the Faculty of Economics and Business of the University of Debrecen. The three-day event took place in Mád, bringing together nearly 130 participants under the motto “Marketing Science Shaped Together” to share their latest research findings and teaching experiences and to discuss current issues in marketing science.
On the opening day of the XXXII EMOK International Conference, 24 August 2026, in Mád, the spotlight once again turned to early-career researchers. This year, the EMOK PhD Forum aimed not only to provide doctoral students with an opportunity to present their research, but also to facilitate professional feedback, methodological development, and networking.
In the final week of August, alongside the exchange of experiences in academic research, strengthening professional partnerships within the marketing industry also took centre stage. EMOK’s relationship with IAB goes back several years. As digitalisation continues to expand rapidly across marketing, our ties with IAB are becoming increasingly close.
LUISS and EMAC invite electronic submissions to the EMAC Spring Conference 2027 scheduled on May 25-28, 2027, in Rome, Italy. All submissions are due in PDF format and should be done online via the conference website no later than 1 December 2026, 16:00 CET Time (no extension of deadline)
We are delighted to share the news that Dr Veronika Keller, a member of our association’s Supervisory Board, has been invited to serve as a Guest Editor for the Canadian Journal of Administrative Sciences (CJAS), published by the prestigious Wiley publishing house. The forthcoming Special Issue will address a highly topical subject in marketing and digital markets, one that is also particularly relevant to Hungarian educators and researchers:
The EMOK–PMSZ Educators’ Club held its meeting on 25 August 2026 as part of the annual EMOK conference. The association was represented by Dr Péter Pillók, President of PMSZ, and Endre Kassai, former President. The meeting provided an opportunity to further develop and strengthen relationships established through previous collaboration.