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From August 26 to 28 this year, the 30th International EMOK (Association for Marketing Education and Research) Conference was held, hosted by the Faculty of Economics at the University of Pécs.
In early September 2024, Gábor Rekettye's new 285-page book titled Kkv-marketing (SME Marketing) was also published in print by Akadémiai Kiadó.
Dóra Horváth, Máté Bollók and Attila Cosovan's videography "Enter: Bird watching perspective of academic coping. An Introspective video-collage" won the Best Film Award at the leading global conference Advances in Consumer Research (ACR) Paris.
The first event of the EMOK Conference was the PhD Forum, which was attended by nearly 50 registered participants (including 21 PhD students).
Under the title 'The Era of Schizophrenic Marketing,' the Hungarian Marketing Association's annual business event took place on September 19. Thanks to the association's generosity, around 300 students from several Hungarian universities and many instructors from EMOK were able to attend the event free of charge.
The EMOK IAB Teaching Club participated in the IAB Back2Work event in Budapest on September 12, where, on behalf of Kata Néz, we had a brief discussion with Adrienn Kenessey regarding the current preparatory work for the Digital Compass project.
On August 27, 2024, the Association for Marketing Education and Research held its election assembly in Pécs as part of the 30th International EMOK Conference, organized by the Faculty of Economics at the University of Pécs. Following the conclusion of the summer nomination process, the attendees at the assembly elected the new presidency and supervisory board.
The EMAC–Sheth Foundation Sustainability Research Competition invites research proposals that address important issues related to sustainability. These include, but are not limited to, responsible production and consumption, gender equality; preservation of physical environment; reduction of poverty and inequality; and improvement of health and wellbeing. Proposals should have a clear marketing focus and address issues of importance to at least one set of marketing stakeholders (e.g., managers, consumers, and public policymakers).
The Faculty of Economics at the University of Pécs will host the 9th Interdisciplinary Symposium on Consumption titled "We Live in Space" on November 14, 2024. The event will take place in person at the Dr. József Halasy-Nagy Hall at the Faculty, but participants may also join online by registering in advance.