Welcome note

Dear Researcher and Teacher Colleagues,

In 2023, Szeged will once again host the national and international representatives of marketing education and research. We are very pleased that this is the third time since the launch of the conference series that we have invited members of the EMOK community to our lovely city.

Today's business decisions and our daily lives are challenged by rapidly changing environmental factors. The economy is barely recovering from one crisis, and another is already taking its toll. The ability to react and regenerate quickly has become a key competence nowadays, let it be in the consumer, business, or non-business sectors. In the field of marketing, what competencies are needed to respond quickly? What strategies ensure success in a turbulently changing environment? Will technology or men bring the solution?

In order to jointly answer the above questions, we are looking forward to presentations at the conference primarily, but not exclusively, on the following topics:

• marketing strategy
• digital marketing
• consumer behavior
• marketing- and market research
• responsible marketing
• food marketing
• business marketing
• nonbusiness marketing
• tourism marketing
• innovation marketing
• marketing communication and campaign management
• multidisciplinary approaches to marketing

In addition to the plenary sessions and section presentations, our conference traditionally provides house for the EMOK educational methodology workshop, where participants get to know the work of the applicants of the EMOK innovative marketing course competition. Research groups can also apply for the conference with their own workshop (special workshop) or with their own section (special section) in order to present their results to the professional community and create an opportunity for additional participants to join.

On the pre-conference day, 23 August 2023, the PhD Forum provides an opportunity for doctoral students to present their research and network. In addition to the introductory presentations of PhD students with research results, we also welcome a short introductory presentation of PhD students at the beginning of their studies.

I am certain that Szeged – famously known as the city of sunshine – and the Faculty of Economics and Business Administration of the University of Szeged will provide an excellent arena for high-quality professional thoughts and conversations.

We are looking forward to welcoming you to the city of sunshine! (We’ll have cake, too.)

Balázs Révész
Chairman of the Organizing Committee
Head of the Department of Business Studies
University of Szeged
Faculty of Economics and Business Administration