General Aim

In addition to the traditional sections, EMOK also provides space for the announcement of special sections (workshops), aiming to explore a topic interactively. The workshops differ from the main topics announced by the conference organizers both in format and in the announced themes.

The EMOK PhD Forum was held on February 2, 2024, as a continuation and expansion of the similar event held in February of the previous year. The primary goal of the event was to support collaborations among young marketing researchers and strengthen networks between institutions. Additionally, it aimed to provide another regular meeting opportunity for EMOK community PhD students alongside the summer EMOK conference.

Dear Colleagues,

On February 2, 2024, we held our research and educational methodology workshop, during which we were able to attend interesting and useful presentations. One of the closing presentations raised questions regarding the use of artificial intelligence in the process of thesis writing.

The message of the presentation was not primarily about complete prohibition, but rather about exploring possible benefits. The presentation aimed to highlight that there are elements and tasks of thesis writing to which supervisors would find the use of AI ethical – so why don't we assist

The first EMOK event of 2024, the Artificial Intelligence: New Directions and Challenges in Research and Education workshop, took place on February 2nd at the Budapest Corvinus University, with more than 60 participants. In the morning session of the research methodology workshop, participants learned about basic AI concepts and its role and position in research. In the afternoon, during the educational methodology workshop, educators discussed their experiences with AI in teaching. The day concluded with PhD students forming groups to begin preparations for the summer EMOK conference.

The public defense of Md Nekmahmud's doctoral dissertation entitled "Consumers' Pro-environmental and Sustainable Consumption Behavior in Climate Change Mitigation" will take place on January 30, 2024 at the Doctoral School of Economic and Regional Sciences of the Hungarian University of Agriculture and Life Sciences. The supervisor of the dissertation is Mária Farkasné Fekete.

Association for Marketing Education and Research
XXX. International Conference
Duplicating the (marketing) world
University of Pécs, Faculty of Business and Economics
26-28 August 2024, Pécs, Hungary

On November 23, 2023, the 2022 Publication Awards of the Committee on Business Administration of Section IX of the Hungarian Academy of Sciences (MTA), were presented at the MTA's building on Nádor Street. The acknowledgments were handed over by Prof. Dr. Gyula Bakacsi (Chair of the Department of Economics) and Prof. Dr. Zoltán Veres (Chair of the Publication Awards Working Committee).

The public defense of Mohannad Mohammad Jadee' AlOudat's doctoral dissertation entitled "NUTRITIONAL GASTRONOMY IN FOCUS: READY-TO-EAT MEALS, NUTRITIONAL VALUE AND CONSUMER ATTITUDES" will take place on December 4, 2023 at the Doctoral School of Food Sciences of the Hungarian University of Agriculture and Life Sciences, Gödöllő. The supervisors of the dissertation are Andrea Lugasi and Livia Simonné Sarkadi.

The Economic and Legal Sciences Committee of the IX. Department of the Hungarian Academy of Sciences (MTA) awarded the Cursus Vitae Aureus (Gold Lifetime Achievement) distinction to Dr. Erzsébet Hetesi, professor at the Faculty of Economics and Business Administration of the University of Szeged, and Dr. Mária Törőcsik, professor at the Faculty of Business and Economics of the University of Pécs. The ceremonial presentation of the Lifetime Achievement Awards took place on November 23, 2023, in Budapest, at the Nádor Street building of the Hungarian Academy of Sciences.

In addition to annually recognizing outstanding marketing and digital solutions, the Hungarian Marketing Association (MMSZ) also awards its most significant recognition, the Tonk Emil Lifetime Achievement Award, to honor successful professional careers. The recipient for 2023, Dr. Mária Törőcsik, was presented with the award by Ferenc Hinora, the President of MMSZ, and Dr. Árpád Papp-Váry, Vice President, during the Marketing Summit held on September 14 at the Várkert Bazár.