The International Association of Public and Nonpofit Marketing (AIMPN/IAPNM), in collaboration with the National University of San Agustín de Arequipa (Peru) and the University of Oviedo (Spain), organize the XVI International Congress of Teaching Cases in Public and Nonprofit Marketing, which, under the motto “Building Bridges of Knowledge” will take place in hybrid mode (in-person and online) on December 13th and 14th, 2024.
In the autumn of 2024, Szandra Gombos and Veronika Keller successfully launched the Open Marketing Academy lecture series at Széchenyi István University, where practitioners present the latest online marketing trends to enhance students' practical knowledge and learn about the latest developments.
The international Kautz Conference on Business and Economics was successfully held in Győr, Hungary, at Széchenyi István University from 10th to 12th October 2024, bringing together researchers from twenty-one countries from four continents to present their work on global challenges and to build scientific networks.
From August 26 to 28 this year, the 30th International EMOK (Association for Marketing Education and Research) Conference was held, hosted by the Faculty of Economics at the University of Pécs.
In early September 2024, Gábor Rekettye's new 285-page book titled Kkv-marketing (SME Marketing) was also published in print by Akadémiai Kiadó.
Dear Colleagues!
PhD students have an excellent opportunity to apply! If you are defending your PhD thesis in 2024, this call is especially for you. Doctoral students are eligible to apply whether or not their dissertations have been published.
Dóra Horváth, Máté Bollók and Attila Cosovan's videography "Enter: Bird watching perspective of academic coping. An Introspective video-collage" won the Best Film Award at the leading global conference Advances in Consumer Research (ACR) Paris.
The focus of the professional morning will be on media quality, brand safety, and maximizing the performance of advertising campaigns in the digital space.
Hungarian Academy of Sciences, Section IX, Marketing Science Sub-committee
B2B Marketing Working Committee
Challenges in B2B marketing research and practice
- Some current topics -
The public defense of Gábor Murai's doctoral dissertation entitled "Modeling the demand and supply of product related information; using evidence from YouTube" will take place on September 23, 2024 at the Doctoral School in Regional Policy and Economics of the University of Pécs. The supervisor of the dissertation is János Barancsuk.