The public defense of Bate Adisu Fanta's doctoral dissertation entitled "INVESTIGATING THE EFFECTS OF ENTREPRENEURIAL ORIENTATION ON THE BUSINESS PERFORMANCE OF MANUFACTURING SMES IN ETHIOPIA: THE CONFIGURATIONAL APPROACH" will take place on March 18, 2024 at the Doctoral School of Business Administration of the University of Pécs. The supervisor of the dissertation is Sándor Danka.

The Centre of Excellence for Visitor Economy of the Budapest Business University is organizing its first international scientific conference with the title People, Places and Partnerships.

The main intention of our community is to create a regular platform for an inspiring, inclusive and innovative exchange of ideas. The organizers greatly look forward to receiving scientific presentations and manuscripts in the field of tourism, hospitality and related disciplines. They invite university lecturers, researchers, doctoral and master’s students to participate.

The public defense of Gábor Bódis's doctoral dissertation entitled "The role of design in future-proof tourism destinations - Positioning and narrating a micro-Danube region" will take place on March 20, 2024 at the Doctoral School of Business and Management of the Corvinus University of Budapest. The supervisors of the dissertation are Gábor Michalkó and Ariel Mitev.

The public defense of Noor Ahmad Mahmood Al-Khudierat's doctoral dissertation entitled "The Impact of Corporate Social Responsibility on Customer Loyalty Comparative Study: Jordanian and Hungarian telecommunications Firms" will take place on March 6, 2024 at the István Széchenyi Economics and Management Doctoral School of the Hungarian University of Sopron. The supervisor of the dissertation is Attila Fábián.

General Aim

In addition to the traditional sections, EMOK also provides space for the announcement of special sections (workshops), aiming to explore a topic interactively. The workshops differ from the main topics announced by the conference organizers both in format and in the announced themes.

The EMOK PhD Forum was held on February 2, 2024, as a continuation and expansion of the similar event held in February of the previous year. The primary goal of the event was to support collaborations among young marketing researchers and strengthen networks between institutions. Additionally, it aimed to provide another regular meeting opportunity for EMOK community PhD students alongside the summer EMOK conference.

Dear Colleagues,

On February 2, 2024, we held our research and educational methodology workshop, during which we were able to attend interesting and useful presentations. One of the closing presentations raised questions regarding the use of artificial intelligence in the process of thesis writing.

The message of the presentation was not primarily about complete prohibition, but rather about exploring possible benefits. The presentation aimed to highlight that there are elements and tasks of thesis writing to which supervisors would find the use of AI ethical – so why don't we assist

The first EMOK event of 2024, the Artificial Intelligence: New Directions and Challenges in Research and Education workshop, took place on February 2nd at the Budapest Corvinus University, with more than 60 participants. In the morning session of the research methodology workshop, participants learned about basic AI concepts and its role and position in research. In the afternoon, during the educational methodology workshop, educators discussed their experiences with AI in teaching. The day concluded with PhD students forming groups to begin preparations for the summer EMOK conference.

The public defense of Md Nekmahmud's doctoral dissertation entitled "Consumers' Pro-environmental and Sustainable Consumption Behavior in Climate Change Mitigation" will take place on January 30, 2024 at the Doctoral School of Economic and Regional Sciences of the Hungarian University of Agriculture and Life Sciences. The supervisor of the dissertation is Mária Farkasné Fekete.

Association for Marketing Education and Research
XXX. International Conference
Duplicating the (marketing) world
University of Pécs, Faculty of Business and Economics
26-28 August 2024, Pécs, Hungary