The public defense of Mousa Musaab's doctoral dissertation entitled "THE ROLE OF MARKETING ON FIRM VALUE: EVIDENCE FROM ARAB EMERGING MARKETS" will take place on June 1, 2021 at the Doctoral School of Economic and Regional Sciences of the Hungarian University of Agriculture and Life Sciences. The supervisor of the dissertation is Zoltán Zéman and Judit Sági.
The public defense of Shivam Sakshi's doctoral dissertation entitled "Exploring Consumer Decision Making Styles in Online Apparel Consumption Among Indian Generation Y E-Consumers" will take place on May 11, 2021 at the Károly Ihrig Doctoral School of Management and Business of the University of Debrecen. The supervisor of the dissertation is Károly Pető.
The public defense of Alexander Titov's doctoral dissertation entitled "ACCEPTANCE AND POTENTIAL OF RENEWABLE ENERGY SOURCES BASED ON BIOMASS IN RURAL AREAS OF HUNGARY" will take place on April 12, 2021 at the Doctoral School of Management and Organizational Science of the Hungarian University of Agriculture and Life Sciences. The supervisor of the dissertation is Bernadett Horváthné Kovács.
The public defense of Krisztina Bence-Kiss' doctoral dissertation entitled "STRATEGY SET BY FAITH - ANALYZING THE MARKETING CONCEPTS OF COMMUNITIES DEVOTED TO KRISHNA CONSCIOUSNESS IN EUROPE" will take place on December 11, 2020 at the Doctoral School of Economic and Regional Sciences of the Hungarian University of Agriculture and Life Sciences. The supervisor of the dissertation is Orsolya Szigeti.
The public defense of Judith Stoll's doctoral dissertation entitled "IMPLEMENTATION OF MARKETING COMMUNICATION TOOLS IN THE AUSTRIAN WINE INDUSTRY" will take place on January 27, 2021 at the István Széchenyi Economics and Management Doctoral School of the University of Sopron. The supervisor of the dissertation is Tamás Czeglédy.
The public defense of Maral Jamalova's doctoral dissertation entitled "COMPARATIVE STUDY OF THE BEHAVIOURAL INTENTION TOWARDS SMARTPHONE IN THE CASE OF AZERBAIJANI AND HUNGARIAN STUDENTS" will take place on December 11, 2020 at the Doctoral School of Economic and Regional Sciences of the Hungarian University of Agriculture and Life Sciences. The supervisor of the dissertation is Milán Constantinovits.
The public defense of Mohammad Salem AbdAlrahman's doctoral dissertation entitled "THE IMPACT OF CONSUMER ATTITUDES ON PALESTINIAN CONSUMERS FOOD CHOICE“The Palestinian-Israeli conflict effect on consumers intentions to buy Israeli and Palestinian manufactured food products in the P" will take place on July 17, 2020 at the Doctoral School of Management and Business Administration of the Hungarian University of Agriculture and Life Sciences. The supervisor of the dissertation is József Lehota and István Fehér.
The public defense of Haile Versavel's doctoral dissertation entitled "THE INFLUENCE OF SERVICE PROVIDERS’ GENDER ON THE CUSTOMERS’ PERCEIVED SERVICE QUALITY" will take place on July 10, 2020 at the Doctoral School of Management and Business Administration of the University of Kaposvár. The supervisor of the dissertation is Viktória Szente and Katalin Szendrő.
The public defense of Victor Vijay's doctoral dissertation entitled "AN EXPERIMENTAL RESEARCH ON THE CONSUMER RESPONSE TOWARDS ONLINE PERSONALISED PRICING STRATEGIES: A COMPARATIVE STUDY BETWEEN INDIAN AND MALAYSIAN ONLINE CONSUMERS" will take place on May 25, 2020 at the Doctoral School of Management and Business Administration of the Hungarian University of Agriculture and Life Sciences. The supervisor of the dissertation is Zoltán Lakner and Mária Farkasné Fekete.
BUDAPEST, HUNGARY 10-11. JUNE 2020
The mission of the CMM International Conference is to promote partnerships between research communities and strengthen the contribution of research in economic growth by providing an international platform for strategic dialogue among stakeholders. The Conference monitors the progress made in the knowledge triangle – research, education and innovation – which are core factors all over the world. With our Scientific Conference we aim to provide an opportunity to discuss the latest trends and phenomena in the field of Commerce, Marketing and Management as
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