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The public defense of Adeolu Dairo's doctoral dissertation entitled "Revenue Optimization Through Digital Marketing and Analytics: A Fuzzy Approach for Consumer Firms with Large Customer Base" will take place on October 12, 2021 at the Doctoral School of Business Administration of the University of Pécs. The supervisor of the dissertation is Krisztián Szűcs.

Date and time: 12/10/2021 9:30

Place: University of Pécs MS TEAMS, Doctoral Defense – Adeolu DAIRO

Additional information on the doctoral dissertation and the thesis booklet, as well as the candidate's publication performance, is available at the link https://doktori.hu/index.php?menuid=193&vid=23713&lang=EN.

(The source of the information is the website of the Hungarian Doctoral Council: www.doktori.hu)

Details

Association for Marketing Education and Research
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