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The public defense of Ágnes Buvár's doctoral dissertation entitled "Ad Revolution or Evolution? Typical ad representation and general ad attitudes influence the effectiveness of branded content" will take place on June 20, 2019 at the Doctoral School of Social Communication of the CorvinusUniversity of Budapest. The supervisor of the dissertation is Dóra Horváth.

Date and time: 20/06/2019 10:00

Place: BCE E2001

Additional information on the doctoral dissertation and the thesis booklet, as well as the candidate's publication performance, is available at the link https://doktori.hu/index.php?menuid=193&vid=20385&lang=EN.

(The source of the information is the website of the Hungarian Doctoral Council: www.doktori.hu)

Details

Association for Marketing Education and Research
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