Dóra Horváth, Máté Bollók and Attila Cosovan's videography "Enter: Bird watching perspective of academic coping. An Introspective video-collage" won the Best Film Award at the leading global conference Advances in Consumer Research (ACR) Paris.
The video was recognized for its innovative perspective and approach. It is one of the first films to integrate the researcher's perspective. It is about creating a connection with nature (birds) as a metaphor for research.
Access to the film: https://vimeo.com/969560662/0d5a1513b3?share=copy
This piece well represents the design-oriented and art-based education and research team, the Department of Marketing and DesignCommunication and the Design Business Society Lab. Their focus is integrating a locally developed design approach - designcommunicaton - into managerial studies and research. https://doi.org/10.3846/cs.2024.15363
At the conference, Corvinus University of Budapest team was represented by three innovative, related presentations, with a total of seven authors. Alongside the film, they released a series of photos: "Fading choices. Consumer decision-making photographic data visualization experiment" (authors: Máté Bollók, Dóra Horváth, Attila Cosovan) and with a workshop based on researcher self-reflection "Nestworking - "Let the bird out of the cage" - Research introspection and escapism workshop" (authors: Dóra Horváth, Tamas Csordas, Ariel Mitev, Nóra Kisfürjesi, Bettina Bifkovics).
The Association for Consumer Research is a global association and conference that uses a variety of cutting-edge research methods to uncover consumer insights and disperse this knowledge to improve consumer, business, and social outcomes. The ACR conference holds several new innovative formats, representing the future of conferences.
