In early September 2024, Gábor Rekettye's new 285-page book titled Kkv-marketing (SME Marketing) was also published in print by Akadémiai Kiadó.
Professor Rekettye's first book for small businesses was published by the same publisher in 2007 under the title Kisvállalati marketing (Small Business Marketing). The book became a success, and a reprint followed in 2008. Subsequently, the publisher requested the author to update the book to reflect the changed conditions. The new edition was released in 2012 under the title Marketing a magyar kisvállalatoknak (Marketing for Hungarian Small Businesses). The most recent update and modernization has just been completed. The 2024 edition of the book Kkv-marketing (SME Marketing) includes contributions from three young lecturers of the University of Pécs, Institute of Marketing and Tourism (László Csóka, Viktória Gerdesics, and Petra Rátz-Putzer), each contributing a chapter.
The authors' recommendation is as follows:
'We dedicate this book to you, the brave and persistent entrepreneurs. Without you, the economy would not function.'
The book is available here: https://akademiai.hu/pgazx00144-kkv-marketing.html