In the autumn of 2024, Szandra Gombos and Veronika Keller successfully launched the Open Marketing Academy lecture series at Széchenyi István University, where practitioners present the latest online marketing trends to enhance students' practical knowledge and learn about the latest developments.
During the autumn semester, students can attend lectures on 4 topics - SEO, social media, artificial intelligence and data-driven marketing. In September, Szabolcs Nagy, Managing Director of BSF Media, highlighted that a website is not enough if it is just beautiful, SEO is essential for success. Vanda Dénes, Managing Director of Open Online, spoke about the hidden solutions of artificial intelligence in October.
In the November session, Katalin Andersch-Nagy, Online Marketing Manager, will explain how to get more out of Instagram and how algorithms are shaping the platform. And in December, Bertalan Bari, CEO of MarketingLens Ltd. will speak about the importance of data-driven marketing, which enables personalised and more effective campaigns for business success.
The article was written by Szabdra Gombos.
