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The public defense of Ghayth Ali Al Laheebi's doctoral dissertation entitled "IMPROVING BUSINESS PERFORMANCE OF SMES THROUGH DIGITAL MARKETING ORIENTATION AND SERVICE QUALITY WITH THE MEDIATION EFFECTS OF COMPETI-TIVE ADVANTAGE: EVIDENCE FROM IRAQ" will take place on January 7, 2025 at the Hantos Elemér Doctoral School of Business, Management and Regional Sciences of the University of Miskolc. The supervisor of the dissertation is László Molnár.

Date and time: 07/12/2025 13:00

Place: Miskolci Egyetem - online

Additional information on the doctoral dissertation and the thesis booklet, as well as the candidate's publication performance, is available at the link https://doktori.hu/index.php?menuid=193&vid=29895&lang=EN.

(The source of the information is the website of the Hungarian Doctoral Council: www.doktori.hu)

Details

Association for Marketing Education and Research
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