The EMOK Autumn Research Methodology Workshop on Eye-tracking and Other Neuromarketing Solutions in Marketing Research was held on 22 November 2024. This time the workshop was held in an interactive format, hosted by the Faculty of Economics of ELTE.
In the first part of the workshop, several national university marketing research labs presented how they can integrate eye-tracking solutions into their research activities. Bálint Szabó (BME) demonstrated the usability of eye camera solutions through the results of some ergonomic research, while Mihály Soós (DE) gave us an insight into how market partners can be involved in different neuromarketing researches. Erika Hlédik (ELTE) presented the work of the newly opened Neuromarketing Lab, and Erika Lázár (PTE) gave an insight into the research of the CoRe lab Consumer Behaviour Laboratory. Anita Kéri, Tamás Ujházi and Sándor Huszár (SZTE) mainly reported on how they use eye camera research in TDK research, how to involve students more consciously in such activities.
In the second part, Tivadar Limbacher presented the newest devices and solutions of Tobii, one of the most prominent eye-tracking device manufacturers. After his presentation, participants had the opportunity to experience and try out some of the devices in practice. The Tobii presentation is available at the following link: https://drive.google.com/file/d/1hI9E0feSIXwCPenVnL3_aa_AE_sI1Jvt/view
