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Dinya László – Klausmann-Dinya Anikó (2023): Társadalmi marketing - okos versenyképesség – sokszínű autonómia

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Dinya László – Klausmann-Dinya Anikó (2023): Társadalmi marketing - okos versenyképesség – sokszínű autonómia. In: Révész Balázs – Gyulai Zsófia (eds.): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023 pp. 61–61.

Authors

  • László, Dinya. Szegedi Tudományegyetem.
  • Anikó, Klausmann-Dinya. Magyar Agrár- és Élettudományi Egyetem.

Abstract

Smart development - diverse autonomy – social marketing

Based on our domestic and international experience gained in connection with our sustainability projects at various (individual – organizational – local – regional – macro and international) levels, we are convinced that the issue of autonomy is closely connected with the implementation of smart competitiveness, which has now become a priority. (DINYA – KLAUSMANN-DINYA, 2020). Smart competitiveness means responses to the complex challenges of economic-social-technical development and in accordance with local conditions. In doing so, far beyond economic capital, the role of social capital, human capital, natural capital, and the level of governance must also be taken into account. And the complex system of different forms and levels of autonomies, overlapping, building on each other, plays an increasingly important role in their development. The simultaneous strengthening (development, coordination) of individual and collective autonomies is essential, and this requires appropriate, intensive and complex social marketing. For this, the correct diagnosis of the situation of the existing decision and action autonomies at a given place and time serves as a starting point. For which comprehensive databases suitable for international comparisons (values, competitiveness, autonomies, etc.).

social marketing autonomies smart competitiveness

Language

hungarian

Details of publishing collection

Révész Balázs – Gyulai Zsófia (eds.) (2023): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023

Details

Association for Marketing Education and Research
1093 Budapest, Fővám tér 8.
info@emok.hu

Tax number: 18652279-2-43
Bank account number:
Magnet Bank 16200223-10038989

 
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