Fehér András – Berencsi Alexa – Kiss Marietta – Kontor Enikő (2023): Internet of Food – új lehetőség az élelmiszerfogyasztói tudatosság építésére
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Fehér András – Berencsi Alexa – Kiss Marietta – Kontor Enikő (2023): Internet of Food – új lehetőség az élelmiszerfogyasztói tudatosság építésére. In: Révész Balázs – Gyulai Zsófia (eds.): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023 pp. 85–86.
Authors
- András, Fehér. Debreceni Egyetem.
- Alexa, Berencsi. Debreceni Egyetem.
- Marietta, Kiss. Debreceni Egyetem.
- Enikő, Kontor. Debreceni Egyetem.
Abstract
Internet of Food – a new opportunity to build food consumer awareness
Consumers' relationship with food is becoming more and more complex, demand takes into account several dimensions of the characteristics of food and, in addition to asserting self-interest (safety, quality, healthfulness), it also pays attention to the social, environmental and ethical aspects of consumption. Thus, the members of the food chain make more and more efforts to satisfy the consumers' need for information, which, in addition to ensuring transparency, also serves to increase awareness. The interactions created as a result of the connection between social network technologies and smart food technologies strengthen transparency and enable a kind of collective food awareness for consumers. The collective management of information related to a healthy lifestyle and the technological progress achieved in the field of food science in this way contributes to the elimination of the information asymmetry that defines the food market. The Internet of Food is an integral part of this process, which, among other things, helps consumers achieve optimal nutrition and achieve sustainability goals with the help of the Internet of Things concept. New-generation platforms (e.g. Food Information Empowerment Network) serve to promote collective food knowledge awareness, which take environmental, social and ethical aspects into account in addition to food safety and quality issues by exploiting the potential inherent in intelligent food technologies.
consumer awareness collective food awareness clever(intelligent) food awareness Internet of Food
Language
hungarian
Details of publishing collection
Révész Balázs – Gyulai Zsófia (eds.) (2023): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023