Gyulai Zsófia – Révész Balázs (2023): Digitális Nudge-ok: átfogó helyzetkép és szisztematikus irodalomelemzés. In: Révész Balázs – Gyulai Zsófia (eds.): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023 pp. 93–93.

Authors

• Zsófia, Gyulai. Szegedi Tudományegyetem.
• Balázs, Révész. Szegedi Tudományegyetem.

Abstract

Digital Nudges: Overview and Systematic Literature Review

Decision making and human behaviour has been of interest to psychologists and economists alike for decades. One strand of research focuses on how to persuade people to adopt new behaviours or ideas. The digital nudge is a type of choice architecture used to influence human behaviour in the digital environment. In our systematic literature review, we examine the current state of research on digital nudges. In our study, we summarise the results in the field through an analysis of 64 articles. Our results show a lack of research focusing on the long-term effects of nudges, with a predominance of studies using surveys and laboratory experiments. It would be worthwhile for future research to focus on evaluation in real-life situations. Methodologically, it would be important to incorporate both quantitative and qualitative methods into research design. The review also highlights the need to adopt a standardised nomenclature for the categorisation of nudges. It is also important to underline that for future research, it is recommended to consider the aspects of government regulations, and technological and ethical dimensions as well.

digital nudge systematic literature review SLR behavioral economics

Language

hungarian

Details of publishing collection

Révész Balázs – Gyulai Zsófia (eds.) (2023): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023

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