Select your language

Hajdú Noémi – Molnár László – Nagy Szabolcs (2023): Valóban a ruha teszi az embert? Avagy hogyan befolyásolja a hallgatói megítélést az oktatók öltözködése?

Loading. Please, wait.

Hajdú Noémi – Molnár László – Nagy Szabolcs (2023): Valóban a ruha teszi az embert? Avagy hogyan befolyásolja a hallgatói megítélést az oktatók öltözködése? In: Révész Balázs – Gyulai Zsófia (eds.): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 pp. 94–103. DOI:10.62561/EMOK-2023-08

DOI

https://doi.org/10.62561/EMOK-2023-08

Authors

  • Noémi, Hajdú. Miskolci Egyetem.
  • László, Molnár. Miskolci Egyetem.
  • Szabolcs, Nagy. Miskolci Egyetem.

Abstract

The Impact of Lecturers' Clothing on Student Evaluation

Outfit has a great influence on first impression judgments. The dress code expected at universities has changed dramatically, as the former more elegant appearance is now characterised by more casual attire (casual, smart casual or business casual). The question arises what role outfit plays in forming students' first impressions and opinions in our university. This study is based on a sample of 414 individuals who were surveyed using an online questionnaire at our university in November and December 2022. In compiling the sample, it is representative in terms of gender and age. The study is essentially about the influence of lecturers' clothing on students' opinions. Overall, it can be concluded that a more casual/sporty dress suggests flexibility and directness, while a more serious/formal dress signals attentiveness and good preparation.

appearance dress code first impression

Language

hungarian

Details of publishing collection

Révész Balázs – Gyulai Zsófia (eds.) (2023): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023

Details

Association for Marketing Education and Research
1093 Budapest, Fővám tér 8.
info@emok.hu

Tax number: 18652279-2-43
Bank account number:
Magnet Bank 16200223-10038989

 
We use cookies

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.