Németh Péter (2023): Kiskereskedelmi koncentráció és lehetséges kutatási irányai Magyarországon a 2010-es években
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Németh Péter (2023): Kiskereskedelmi koncentráció és lehetséges kutatási irányai Magyarországon a 2010-es években. In: Révész Balázs – Gyulai Zsófia (eds.): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023 pp. 249–250.
Authors
- Péter, Németh. Pécsi Tudományegyetem.
Abstract
Retail concentration and its possible research directions in Hungary in the 2010s
The study examines the Hungarian FMCG retail sector in the period 2010-2020, from the perspective of retail concentration. Its main objective is to provide a comprehensive overview of the literature on the possibilities of measuring retail concentration and the context in which it is discussed, both internationally and domestically.
The literature review is therefore a general orientation on the subject, in which the most typical measurement options are highlighted. As part of this, I present data collected from various data sources on the situation of the Hungarian FMCG retail sector in terms of concentration. Further, as a result of my primary analyses, I present the two most typical indicators, the CR and the Herfindahl-Hirschmann index, and also the changes in these indicators.
The main result of the study is to sketch the general picture referred to in the objectives, but also to show that, as a result of the primary data analysis and calculation, the sector under study can be said to be less concentrated in the second half of the 2010s. Further research directions and potential procedures for data analysis are also apparent.
retailing retail concentration retail competitiveness performance
COM_DOCS_ACKNOWLEDGEMENTS
Supported by the ÚNKP-22-4-II. New National Excellence Program of the Ministry for Culture and Innovation from the source of the National Research, Development and Innovation Fund.
Language
hungarian
Details of publishing collection
Révész Balázs – Gyulai Zsófia (eds.) (2023): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023