Reményi Andrea (2023): Metamarketing: fenntartható innovációk a valós és virtuális lehetőségek imperatív szimbiózisa mentén
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Reményi Andrea (2023): Metamarketing: fenntartható innovációk a valós és virtuális lehetőségek imperatív szimbiózisa mentén. In: Révész Balázs – Gyulai Zsófia (eds.): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 pp. 269–277. DOI:10.62561/EMOK-2023-21
DOI
https://doi.org/10.62561/EMOK-2023-21
Authors
- Andrea, Reményi. Soproni Egyetem.
Abstract
Metamarketing: sustainable innovations along the imperative symbiosis of real and virtual opportunities
The primary objective of the research is to develop personalised, present, viable and future-proof organizational development solutions in the spirit of strong sustainability, by fusing design as the intellectual foundation, technology as the tool-side foundation and marketing as the implementation area, as a hybrid sustainability solution bridging the physical and virtual presence.
The paper identifies seven levels of marketing decision-making, which may be present simultaneously, the latest of which is the meta, the space that connects the physical with the virtual, which encompasses an increasing proportion of the processes of our everyday lives. For marketers, there are a number of new opportunities to engage consumers in entirely new ways, while turning brand innovation in new directions. The success of future marketing strategies will depend on the networked, effective use of AI technologies, which can provide a significant competitive advantage.
metamarketing sustainability network organizational development
Language
hungarian
Details of publishing collection
Révész Balázs – Gyulai Zsófia (eds.) (2023): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023