Repisky Máté (2023): Vállalkozói kudarcból levont tanulságok. In: Révész Balázs – Gyulai Zsófia (eds.): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023 pp. 278–278.

Authors

• Máté, Repisky. Szegedi Tudományegyetem.

Abstract

Lessons learned from entrepreneurial failure

In Hungary only half of the new enterprises survive their first three years. Thereby most of the entrepreneur will experience failure and it is important to research that what can entrepreneurs learn from these sometimes unpleasant experiences and apply in future businesses.
Current research is categorized lessons learned from failure based on 16 entrepreneurial interviews. This categorization structure contain 11 groups of lessons grouped into four bigger themes (personal, relationships, management and marketing lessons). The 11 groups are the followings: self-knowledge/personal development; crisis and failure management; career considerations; lessons related to leaders; and -employees; communication/cooperation; business management; legal and financial lessons; market environment and competition; customers and consumer behavior; and finally marketing communication.

entrepreneurial failure learning lessons

Language

hungarian

Details of publishing collection

Révész Balázs – Gyulai Zsófia (eds.) (2023): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023

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