Szigeti Szilárd – Józsa László (2023): A magyarországi és szlovákiai fogyasztók attitűdje és egészségügyi szolgáltatások kapcsán történő információszerzés vizsgálata. In: Révész Balázs – Gyulai Zsófia (eds.): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 pp. 323–335. DOI:10.62561/EMOK-2023-26

DOI

https://doi.org/10.62561/EMOK-2023-26

Authors

• Szilárd, Szigeti. Selye János Egyetem.
• László, Józsa. Selye János Egyetem.

Abstract

Examining the attitudes of consumers in Hungary and Slovakia and their information seeking regarding healthcare services

In our study, we focus on the attitudes and opinions of the adult population of the counties of Győr-Moson-Sopron and Komárom-Esztergom, the region of Nagyszombat and Nitra regarding the public and private health care services and the choice of services. The research was conducted between December 2022 - February 2023 using a primary questionnaire survey with non-probability sampling. The sample (N=659) is not representative. In our survey, respondents moderately indicated the provider's website, reviews on online forums and information on social media as influencing factors in their choice of health service. Personal sources of information are much more influential than the internet. In both subsamples, personal experience of previous experience (Hungarian subsample: mean 4.51; Slovak subsample: mean 4.26) is the most important factor, i.e. it is almost entirely an influence on the decision to choose a health service. In the Hungarian subsample, the recommendation of a health professional (mean 4.10) was ranked second, followed by the price of the service (mean 4.03), the geographical proximity of the service (mean 3.96) and the recommendation of a family relative (mean 3.77). In the Slovak sub-sample, the 2nd, 3rd and 4th ranking criteria are different, with the recommendation of a family member or relative ranking 2nd with a mean of 3.93, followed by the recommendation of a health professional (mean 3.91). Respondents in Hungary and Slovakia differ partly by age group in terms of the sources of personal information about private health care facilities.

public health private health service marketing consumer Hungary Slovakia

Language

hungarian

Details of publishing collection

Révész Balázs – Gyulai Zsófia (eds.) (2023): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023

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