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Törőcsik Mária – Bálint Alexandra (2023): Válságok és a fogyasztói tudatosság

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Törőcsik Mária – Bálint Alexandra (2023): Válságok és a fogyasztói tudatosság. In: Révész Balázs – Gyulai Zsófia (eds.): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023 pp. 340–340.

Authors

  • Mária, Törőcsik. Pécsi Tudományegyetem.
  • Alexandra, Bálint. Pécsi Tudományegyetem.

Abstract

Crises and consumer awareness

The study aims to explore the nature of patterns of consumer behaviour in crisis situations. It is our daily experience that priorities and characteristics of purchasing decisions change in such times. Nowadays, the impact of crises of different origins is reflected in the evolution of consumption, which, when combined, cause major changes in the economy, even in marketing. Considerations due to the pandemic, the war in the vicinity, signs of a climate crisis and, above all, the consequences of inflation are reflected in economic indicators. When crises are perceived, the ratio between emotional and rational decision-making motives in purchasing decisions changes and rational considerations take precedence. The main question of the research related to this study is what is the point in the event of a crisis, at which not only certain groups show a reaction, but almost the entire population is prompted to change. By examining economic indicators, we can record the main driving forces in consumption and show when rationality comes into focus in decisions made in a crisis situation. The purpose of the study is to use the available secondary data to outline an indicator that provides a good indication of the crisis in a given period, irrespective of the underlying causes of the crisis, and whose change has an impact on consumption.

crises consumer behaviour customer awareness

COM_DOCS_ACKNOWLEDGEMENTS

The researchers are grateful for Dr. Tamás Sebestyén Full Professor for his help in the methodology.

Language

hungarian

Details of publishing collection

Révész Balázs – Gyulai Zsófia (eds.) (2023): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023

Details

Association for Marketing Education and Research
1093 Budapest, Fővám tér 8.
info@emok.hu

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Bank account number:
Magnet Bank 16200223-10038989

 
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