Association for Marketing Education and Research
XXIX. International Conference
Resilient Marketing – Responses to everchanging challenges
University of Szeged, Faculty of Economics and Business Administration
23-25 August 2023, Szeged, Hungary
As the first EMOK event of 2023, the renewed Research and Teaching Methodology Workshop was held on 3 February at Corvinus University of Budapest. The workshop was held in a hybrid format with more than 40 participants. Renowned national and international academics and researchers gave insights into their work. In the morning, the Research Methodology Workshop provided a more in-depth introduction to the topic of "Experimental Methodology". In the afternoon, the workshop on teaching methodology covered "Digital teaching methodology, blended learning and the possibilities of Moodle H5P
...Date: May 23-26, 2023
Organizer: University of Southern Denmark
A new era in tourism - Smart destinations and smart behaviour in times of crises
The Institute of Marketing and Tourism, Faculty of Economics, University of Pécs is hereby launching the 2023 call for proposals for the 5th International Tourism Marketing Conference. An important ambition of the event is to provide a space for inspiring and constructive discourse to strengthen the relationship between researchers, educators and practitioners. On 28th April 2023, we plan to organise a presentation and publication opportunity in Hungarian and English language sessions on curricular topics in
...“Cultural values in nonbusiness marketing”
University of Pannonia, Veszprém, Hungary
5th-7th July 2023
EMOK will hold its annual Research and Teaching Methodology Workshop at Budapest Corvinus University on February 3, 2023. The one-day workshop will feature presentations by renowned domestic and international researchers and educators. In the morning, the research methodology workshop will focus on the topic of "Experimental Methodology." In the afternoon, the teaching methodology workshop will cover "Digital Teaching Methodology, Blended Learning, and the Possibilities of Moodle H5P Interactive Content."
The public defense of Sandra Schneider's doctoral dissertation entitled "ACCEPTANCE OF FRUGAL INNOVATIONS IN GERMANY - INFLUENCING FACTORS ON THE PURCHASE BEHAVIOR INTENTION FOR FRUGAL HOUSEHOLD APPLIANCES" will take place on November 30, 2022 at the Doctoral School of Management and Organizational Sciences of the Hungarian University of Agriculture and Life Sciences. The supervisor of the dissertation is Orsolya Szigeti.
The public defense of Florian Bernd Ross's doctoral dissertation entitled "THE APPLICATION OF MOBILE-HEALTH TECHNOLOGIES IN HEARING HEALTHCARE AND ITS EFFECTS ON SERVICE QUALITY" will take place on December 1, 2022 at the Doctoral School of Management and Organizational Sciences of the Hungarian University of Agriculture and Life Sciences. The supervisor of the dissertation is István Tózsa.
The public defense of Munif Mohammed Ali Al Zoubi's doctoral dissertation entitled "The Effect of Online Trust on the Relationship between Social Media Networks and Enhancing Brand Image" will take place on November 22, 2022 at the István Széchenyi Doctoral School of Economics and Management of the University of Sopron. The supervisor of the dissertation is Nicole Mau.
The public defense of Ádám Katona's doctoral dissertation entitled "The impact of customer involvement on innovation outcomes" will take place on October 17, 2022 at the Doctoral School of Business Administration of the Corvinus University of Budapest. The supervisor of the dissertation is Tamara Keszey.