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INTERNATIONAL CONFERENCE
BUDAPEST, HUNGARY 15-16. JUNE 2022
ORGANIZIED BY COMMERCE AND MARKETING INSTITUTE OF BUDAPEST BUSINESS SCHOOL AS A JOINT EVENT OF THREE UNIVERSITIES
Faculty of Commerce, Hospitality and Tourism & Faculty of International Management and Business of BBS
University of Győr, Kautz Gyula Faculty of Economics
University of Debrecen, Faculty of Economics and Business
On the 30th of March we have found that during the month of March 2022 a form spam bot abused the account creation form on the conference registration system which resulted in a considerable amount of spam messages from our mailing systems. If you received any unsolicited e-mails from the e-mail address used by the conference system, please accept our humble apology. If you did not receive an e-mail from EMOK please check your Spam / Junk folder as our messages may be marked as spam for a short period of time. If you wish to learn more about the problem and what we've done to resolve it and
...EMOK - ASSOCIATION FOR MARKETING EDUCATION AND RESEARCH
XXVIII. INTERNATIONAL CONFERENCE
The public defense of Frederick Okpoti Pobee's doctoral dissertation entitled "Unearthing Antecedents of e-commerce Adoption in a Developing Country: Towards a Conceptual Model" will take place on December 15, 2021 at the Doctoral School of Business and Management of the University of Pécs. The supervisor of the dissertation is Balázs Kovács.
The public defense of Attila Mucsi's doctoral dissertation entitled "STUDY ABROAD MOTIVATIONS, SATISFACTION AND LOYALTY: THE IMPACT OF SERVICE QUALITY, ACCULTURATION AND INTERNATIONAL STUDENT CHARACTERISTICS IN HIGHER EDUCATION" will take place on December 13, 2021 at the Doctoral School of Business and Management of the Corvinus University of Budapest. The supervisor of the dissertation is Erzsébet Malota.
The public defense of Erwin Schlögl's doctoral dissertation entitled "The perception of customer relationship management by customers versus managers as a critical success factor" will take place on November 25, 2021 at the István Széchenyi Economics and Management Doctoral School of the University of Sopron. The supervisor of the dissertation is Markus Mau.
The public defense of Michael Menrad's doctoral dissertation entitled "OMNI-CHANNEL BANKING IN CONTEXT TO CUSTOMER SATISFACTION AND LOYALTY ALONG THE FINANCIAL SERVICES PROCESS" will take place on November 23, 2021 at the Doctoral School of Management and Organizational Sciences of the Hungarian University of Agriculture and Life Sciences. The supervisor of the dissertation is József Varga.
The public defense of Adeolu Dairo's doctoral dissertation entitled "Revenue Optimization Through Digital Marketing and Analytics: A Fuzzy Approach for Consumer Firms with Large Customer Base" will take place on October 12, 2021 at the Doctoral School of Business Administration of the University of Pécs. The supervisor of the dissertation is Krisztián Szűcs.
The public defense of Seyyed Amir Vafaei's doctoral dissertation entitled "THE ROLE OF SOCIAL SUSTAINABILITY ON CONSUMER PURCHASE INTENTION FOR FASHION PRODUCTS" will take place on September 2, 2021 at the Doctoral School of Economics and Regional Sciences of the Hungarian University of Agriculture and Life Sciences. The supervisor of the dissertation is Mária Farkasné Fekete.
The public defense of Taha Mohammed Khan Yadgar's doctoral dissertation entitled "THE MODERATING EFFECTS OF TRUST AND ATTITUDE ON E-BANKING ACCEPTANCE IN THE KURDISTAN REGION OF IRAQ: UNIVERSITY OF SULAIMANI CATCHMENT AREA" will take place on August 18, 2021 at the Doctoral School of Management and Organizational Sciences of the Hungarian University of Agriculture and Life Sciences. The supervisor of the dissertation is Gábor Kürthy.