EMOK - ASSOCIATION FOR MARKETING EDUCATION AND RESEARCH
XXVIII. INTERNATIONAL CONFERENCE
"The city enclosed in a mansion”
24-25 August 2022.
Transformative marketing -
integrated marketing solutions to social and business challenges
organiser:
University of Miskolc, Institute of Marketing and Tourism
Dear Colleagues,
Dear Marketing Professors, Researchers and Professionals,
We are pleased to welcome you again, for the third time in ten years, to the EMOK Annual Conference! We sincerely hope that this will be the most exciting meeting so far!
The main theme of the conference is to discuss new theoretical and practical marketing solutions to the challenges of our rapidly changing world. Our buzzword is transformative marketing, the concept and methodology of which was outlined by Kumar, in the Journal of Marketing, launching the conceptual debate on transformative, transformational marketing. If not directly, we are all researching transformative, transforming marketing, looking for connections and solutions. I am sure that this year again we will have the opportunity to learn and discuss many new results of national and international research.
As a result of the research and practical problem-solving conducted by the Institute of Marketing and Tourism in Miskolc over the past decade, our conference hypothesis - which we have chosen as a subtitle - is that transformative marketing is increasingly able to solve socio-economic situations in an innovative way, through the integrated application of traditional business marketing and social marketing.
We are preparing a real experiential conference to share our research successes and results. We have rented a unique, exclusive castle-hotel with state-of-the-art conference infrastructure, where you can enjoy a wide range of services. After the "Lent years", we are confident that we can recreate the relaxed, friendly, sometimes exhilarating atmosphere of EMOK conferences, alongside a serious exchange of research experiences.
The new format of the "EMOK - Doctoral Forum" will again take place at University of Miskolc on the zero-day, 23 August.
We warmly welcome you all to this double international marketing conference!
Best regards:
Prof. Dr. István Piskóti
Chairman of the Organising Committee , Faculty of Economics, University of Miskolc,
Director of the Institute of Marketing and Tourism
CONFERENCE DATE: 24-25 August 2022.
IMPORTANT DATES (DEADLINES):
- paper submission: 30 April 2022.
- decision on acceptance of papers: 22 May 2022.
- submission of revised papers: 20 June 2022.
- conference participation: 20 June 2022
- payment of conference participation fee: 1 July 2022.
The language of the conference is English and Hungarian, papers can be submitted in both languages. In addition to the plenary lectures with foreign guest speakers, we will also organise English-language session(s).
SCIENTIFIC COMMITTEE:
Dan-Cristian Dabija (Babes-Bolyai University Cluj-Napoca), László Dinya (EKKE), Ida Ercsey (SZE), Tamás Gyulavári (BCE), Erzsébet Hetesi (SZTE), Dóra Horváth (BCE), László Józsa (SZE), Zsófia Kenesei (BCE), András Kenéz (De Monfort University, GB), Kim-Shyan Fam (Harbin University China), Krisztina Kolos (BCE), József Lehota (MATE), Gábor Mihalkó (BCE), Ariel Mitev (BCE), Szabolcs Nagy (ME), Ágnes Neulinger (BCE), István Piskóti (ME), Gábor Rekettye (PTE), Balázs Révész (SZTE), Sergey Chernikov (Peoples' Friendship University, Moscow), Judit Simon (BCE), Zoltán Szakály (DE), Krisztián Szűcs (PTE), Mária Törőcsik (PTE), Zoltán Veres (PE)
CONFERENCE TRACKS (planned):
Marketing history and its schools - Digital marketing - Responsible marketing - Analysis of consumer/purchasing behaviour - Marketing strategy - Marketing planning and controlling - Marketing research / market research methodology - Marketing of innovations - Sales strategies - Marketing logistics - Commercial marketing - Innovative methodology and tools of marketing communication - Specific solutions for organisational marketing - Social marketing (settlements - culture - education - university etc.) Tourism marketing - Food marketing - Multidisciplinary approaches to marketing
WORKSHOP TOPICS - We welcome participants to join the workshops and are open to new workshop topic proposals:
- Research, methodological dilemmas in customer behaviour - panel discussion
- Innovative marketing education - blended learning workshop
- New marketing!? - Science and profession in the web of trends
BEST PAPER AWARD:
"Best Paper" Award: 50.000 HUF (to be used for research)
PUBLICATION OPPORTUNITIES: Selected papers from the conference and PhD. Forum will be published in the special issues of Marketing & Management (ISSN: 1219-0349) and Tourism Bulletin (ISSN: 1416-9967; ISSN: 1587-0928).
Both journals have a "domestic C" rating in the list of journals of the IX Department of Economics and Law of the Hungarian Academy of Sciences.
CONFERENCE VENUE: Hotel Vécsecity **** - "The city enclosed in a mansion”
3874 Hernádvécse Béke tér 8-10. On M30 motorway, it is quickly and conveniently accessible. www.vecsecity.hu/en/home
REGISTRATION AND FORMAL REQUIREMENTS: www.emok.hu/emok2022
PARTICIPATION FEE: 38.500 HUF/person + VAT, including conference fee, gift package, two lunches, buffet service and gala dinner-party.
(EMOK membership is a condition for participation in the conference (3000 HUF/person EMOK 2022 membership fee) Account number (EMOK): 16200223-10038989 (Magnet Bank)
Our special offer for a Vécsecity double room is: 15.760.-HUF/person/night.
(For additional nights, participants can get a discounted rate of 16,900 HUF/person/night, valid for both early arrival and late departure.)
After the closing of the conference, on Thursday afternoon, we will organise a POST-CONFERENCE TOUR in the Abaúj-region, visiting the castle of Boldogkő, the Bible of Vizsoly, tasting the peach palinka of Gönc and other local foods and drinks.
EMOK – DOCTORAL (PhD) FORUM - 23 August 2022.
LOCATION: University of Miskolc (campus)
PhD. FORUM PROGRAM:
- Introductory session: short presentation by junior PhD students
- Sessions: presentations by senior PhD students in Hungarian or English
- In addition: research workshop - presentation of journals - research summit - organised leisure activities
Both Hungarian and foreign PhD students are welcome.
PhD. forum participation fee: 10.000.-HUF+VAT - free of charge for PhD. students attending the EMOK Conference
ACCOMMODATION: UNI-HOTEL - on the university campus - 2-bed room for group bookings 4250 HUF/person/night - for individual booking 6450 HUF/person/night (both with tourism tax)
CANCELLATION
In case of payment and cancellation before 28 July 2022, 70% of the registration fee will be refunded.
In case of cancellation between 28 July and 11 August 2022, 40% of the fee will be refunded.
For cancellations received after 11 August 2022, no refund.
The conference organising team:
Chairman of the Organising Committee: István Piskóti piskoti@uni-miskolc.hu
Publications and review: Szabolcs Nagy nagy.szabolcs@uni-miskolc.hu
Event management: Katalin Nagy nagy.katalin@uni-miskolc.hu
Invoicing: Rita Ruschel info@emok.hu