The Marketing Science Subcommittee of the 9th Division of the Hungarian Academy of Sciences (MTA) annually announces the Publication Excellence Awards. In 2021, the awards were open for printed and/or online publications, and proposals could be submitted in the following three categories:
- Monograph/Chapter in a Monograph,
- Hungarian-language Journal Article,
- Foreign-language Journal Article.
A total of 18 publications were proposed: 2 publications in the category of monograph/chapter in a monograph, 6 Hungarian-language journal articles, and 10 foreign-language journal articles.
The winner of the international journal article category is:
Somosi, A., Stiassny, A., Kolos, K., & Warlop, L. (2021). Customer defection due to service elimination and post-elimination customer behavior: An empirical investigation in telecommunications. International Journal of Research in Marketing, 38(4), 915-934. https://doi.org/10.1016/j.ijresmar.2021.03.003
The winner of the Hungarian-language journal article category is:
Agárdi, I., & Alt M. A. (2021). A mobiltárca elfogadásának generációs különbségei: az X és Z generáció összehasonlítása. Statisztikai Szemle, 99(11), 1049-1079. https://doi.org/10.20311/stat2021.11.hu1049
The winner of the monograph category is:
Törőcsik M., & Szűcs, K. (2021). Fogyasztói magatartás: Mintázatok, trendek, alkalmazkodás. Budapest: Akadémiai Kiadó. ISBN: 978 963 454 634 4
Congratulations to the winners!
We would like to thank the colleagues who made the nominations and the members of the evaluation committee for their work.