In addition to annually recognizing outstanding marketing and digital solutions, the Hungarian Marketing Association (MMSZ) also awards its most significant recognition, the Tonk Emil Lifetime Achievement Award, to honor successful professional careers. The recipient for 2023, Dr. Mária Törőcsik, was presented with the award by Ferenc Hinora, the President of MMSZ, and Dr. Árpád Papp-Váry, Vice President, during the Marketing Summit held on September 14 at the Várkert Bazár.
The Tonk Emil Lifetime Achievement Award is one of the most important awards granted by MMSZ, acknowledging a fulfilled and successful professional career dedicated to the entire marketing profession. This year's awardee, Dr. Mária Törőcsik, is a university professor at the University of Pécs, and she received the recognition at this year's Marketing Summit at Várkert Bazár from Ferenc Hinora, the President of MMSZ, and Dr. Árpád Papp-Váry, Vice President.
For decades, Dr. Mária Törőcsik has been teaching marketing, marketing strategy, consumer behavior, and brand strategy at the Faculty of Economics of the University of Pécs. She has a profound understanding of the language of generations, consumer behavior, and has been sought after by dozens of clients for consultancy and market research over the past decades. Her research on consumer behavior, lifestyles, and generations is outstanding. Plenary sessions delivered at events organized by the Hungarian Marketing Association attracted hundreds of attendees, while her thoughts reached thousands of people through her books.
Her wide-ranging expertise is well-reflected in her role as the professional leader of the National Brand Council since its establishment, where she collaborated with other outstanding professionals for many years to improve the country's image. Dr. Törőcsik is a member of the Hungarian Marketing Association, the Hungarian Advertising Association, and the Marketing Science Subcommittee of the Hungarian Academy of Sciences.
We warmly congratulate Dr. Mária Törőcsik on her professional achievements spanning her entire career and wish her continued vigor and good health in her professional endeavors!
Source: https://www.marketing.hu/cikkek/hirek/dr-torocsik-maria-a-magyar-marketing-szovetseg-eletmudijasa