Date: November 22, 2024, 9:00 AM - 1:00 PM
Registration Deadline: November 18, 2024, 11:59 PM
Location: ELTE GTK Trefort Garden, R Building, Ground Floor, Room R30 (1088 Budapest, Rákóczi út 5.)
Participation Fee: 3000 HUF + VAT
Free for EMOK (individual or institutional) supporting members and IAB members. (Please indicate your membership on the registration form!)
Workshop Objectives:
The aim of this program is to present the role, significance, and potential of eye-tracking studies in marketing research. Hungarian marketing workshops will introduce their eye-tracking and neuromarketing research and experiences. Participants will also get the chance to explore the latest eye-tracking tools and solutions provided by Tobii and try them out. The workshop will conclude with a roundtable discussion to explore best practices and professional standards in eye-tracking research.
Program:
| Time | Program |
| 9:00-9:30 | Registration |
| 9:30-9:40 | Welcome and Introduction |
| 9:40-10:50 | Presentation of eye-tracking and other neuromarketing activities from Hungarian marketing workshops |
| 10:50-11:00 | Break |
| 11:00-12:00 | Presentation of new eye-tracking tools, hands-on testing (Tivadar Limbacher, Tobii) |
| 12:00-12:45 | Roundtable discussion with guest speakers (Moderator: Dr. Mihály Soós) |
| 12:45-12:55 | Q&A |
| 13:00 | Closing |
Register at: https://emok.hu/workshop2024/
The language of the event is Hungarian!