The Omnichannel Research Group of the Corvinus University of Budapest and the University of Pécs, in cooperation with the BCE Institute of Marketing and Communication Sciences and the PTE GTK Institute of Marketing and Tourism, is organizing the
4th Omnichannel Day “FROM MOBILE SCREENS TO IMMERSIVE SCENES” workshop.
Workshop date: Thursday, October 9, 2025, 10:00-06:00, location: BCE Faculty Club
The aim of Omnichannel Day is to provide an insight into the current and expected trends in the relationship between omnichannel retail and consumers with the participation of invited international and Hungarian academic researchers and practitioners.
The event is in English, there is no participation fee, the organizers request prior registration.
The Omnichannel Day program and the registration link can be found here.
The organizers warmly welcome Colleagues to the event