The Marketing Science Subcommittee of the IX. Department of the Hungarian Academy of Sciences, in cooperation with the Business Marketing Working Committee and the Institute of Marketing and Communication Sciences of Corvinus University of Budapest, is organizing a workshop on Friday, October 10th in the BCE building. The workshop is in English, there is no participation fee, but the organizers request registration.
The topic of the workshop: Behavioral Research vs. Design Science Research, the invited speaker is Jörg Henseler, head of the department at the University of Twente.
Details of the program, the abstract of the lecture, the recommended literature and a short introduction of the speaker can be found here.
The organizers warmly welcome Colleagues to the workshop!