The University of Bath School of Management and EMAC invite electronic submissions to the EMAC Spring Conference 2026 scheduled on 2-5 June 2026 in Bath, UK.
The University of Bath is a top 10 UK University with a reputation for research and teaching excellence. It ranked 132 globally in the QS World University Rankings 2026 and in the top 100 for Marketing in the QS World University Rankings by Subject 2025.
The School of Management is home to a large body of academics carrying out world-leading marketing research. This includes the Bath Retail Lab, a knowledge hub focusing on retailing and contemporary consumer issues alongside industry partners.
All submissions are due in PDF format and should be done online via the conference website no later than 1 December 2025, 16:00 CET Time (no extension of deadline)
Different kinds of submission formats are possible. For each format, there are specific guidelines describing how to prepare and submit the required materials.
The guidelines and submission links can be found on the conference website.
Please read the specific GUIDELINES for your submission type carefully! Submissions that do not adhere will be deleted from the system.
Below, you will find information common for all submission types:
· You can submit only one paper to a competitive track as the presenting author. However, you can be the non-presenting and non-submitting author of multiple competitive papers.
· By submitting a paper, submitting authors commit to attending the conference and presenting the paper. If after acceptance of the paper the submitting author would be unable to participate in the conference, only one of the co-authors can take over the presenting role.
All submissions will be peer-reviewed. You can expect to receive feedback regarding the decisions in March 2026.
After the submission deadline, no revision of papers and proposals will be accepted. If accepted, the submission will appear as-is in the conference proceedings.
Best Paper Award
EMAC is pleased to announce the following award which will be presented at the conference:
Best Paper Award Based on Doctoral Work
To be eligible for the award, you need to fulfil the following conditions:
- You are still a doctoral student at the time of the conference (May 2026)
- Your submitted paper has to be based on your doctoral work.
If you wish to be considered for this award, you are invited to complete the relevant section on the online paper submission form.
We look forward to your submissions!
Should you have any question regarding your submission (only), please contact Anne-Laure Marteaux (emac@eiasm.be)
For any other question, please contact the conference organisers (emac2026@bath.ac.uk)