Cserdi Zsófia – Kenesei Zsófia (2023): A COVID-19 hosszútávú hatása az okos hotelek fogyasztói elfogadására. In: Révész Balázs – Gyulai Zsófia (eds.): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023 pp. 41–41.

Authors

• Zsófia, Cserdi. Budapesti Corvinus Egyetem.
• Zsófia, Kenesei. Budapesti Corvinus Egyetem.

Abstract

The long-term effect of COVID-19 on consumer acceptance of smart hotels

In order to mitigate the negative effects of the coronavirus, it is essential for tourism service providers to offer automated and contactless options to reduce travelers' uncertainty. The efficiency benefits afforded by technology drive hotels to utilize them, but due to the consequences of the COVID-19 Pandemic, there may be an even higher customer demand for their introduction. Consequently, accommodation providers will need to make critical strategic decisions about the level of preferred technology solutions in a hotel, as well as whether the impact will be permanent once the pandemic has passed. In our research, we investigated the consumer acceptance of a mobile technology based self-service smart hotel as a specific manifestation of hotel automation among potential travelers. An online survey was conducted to test our theoretical model; covariance-based SEM method was used based on 537 replies. According to our research, fears and expectations that arise in the hotel environment as a result of COVID-19 do not support the consumer acceptance of smart hotels in the long run.

smart hotel touchless technologies contactless service provision

Language

hungarian

Details of publishing collection

Révész Balázs – Gyulai Zsófia (eds.) (2023): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023

Download in PDF format