Földi Kata – Balogh Bianka (2023): Fenntarthatóság befolyásoló szerepe ruhavásárlási szokások kvalitatív és kvantitatív kutatása
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Földi Kata – Balogh Bianka (2023): Fenntarthatóság befolyásoló szerepe ruhavásárlási szokások kvalitatív és kvantitatív kutatása. In: Révész Balázs – Gyulai Zsófia (eds.): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023 pp. 89–89.
Authors
- Kata, Földi. Debreceni Egyetem.
- Bianka, Balogh. Debreceni Egyetem.
Abstract
The influencing role of sustainability is a qualitative and quantitative research of clothes buying habits
Clothing production has a number of harmful effects on the environment, which are counterbalanced by steps towards the realization of sustainable production, trade and consumption. We conducted literature, secondary and primary research. In the framework of primary research, we conducted qualitative research (netnographic survey, expert interviews and focus group customer interviews) and quantitative research. For bibliographic research analysis, we used the VOSViewer data mining application, which displayed relationships in figures based on the content elements, leading authors, countries, institutions and keywords of various publications. During the content analysis, the VOSViewer program resulted in a total of 4 clusters and revealed 61 keywords. Respondents to our questionnaire choose clothing products based on price preference, as environmentally conscious products are usually priced higher due to the costs of the production processes, so they buy them less often. Based on the expert interviews, a clothes take-back option would require more powerful marketing communication activities on the part of the manufacturers and retailers.
clothes shopping habits sustainable fashion sustainability clothes take-back option netnographic survey VOSViewer data mining application
Language
hungarian
Details of publishing collection
Révész Balázs – Gyulai Zsófia (eds.) (2023): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023