Harsányi Dávid – Hlédik Erika – Zarándné Vámosi Kornélia (2023): A hazai borfogyasztás változása az utóbbi években. In: Révész Balázs – Gyulai Zsófia (eds.): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023 pp. 115–115.

Authors

• Dávid, Harsányi. Budapesti Gazdasági Egyetem.
• Erika, Hlédik. Eötvös Lóránd Tudományegyetem.
• Kornélia, Zarándné Vámosi. Budapesti Gazdasági Egyetem.

Abstract

Recent changes in the Hungarian wine consumption habits

There have been important changes in the Hungarian wine culture in the last decades. Consumption, its composition and consumers’ preferences have been constantly developing.
The aim of the paper is to examine the changes in wine consumption over the last few years, and to explore the possible effects of the Covid-19 disease. The analysis is based on the data of the Great Wine Test, which scans the Hungarian wine consumption and purchase habits using an online questionnaire. The annual data collection enables the comparison of the wine consumption habits before and after the Pandemic. In this paper, the changes are examined by using the data collections of 2016, 2018 and 2021. Despite the different sample sizes (27993 in 2016, 8552 in 2018, 1461 in 2021), the results showed high stability.
Based on the tracking research, there is no significant change in the volume of the consumption and in the preference towards Hungarian wines. However, the role of home consumption has increased, and some changes can be seen regarding the consumption of dry white and sweet red wine.

wine consumption habits changes in consumption Covid-19 pandemic

Language

hungarian

Details of publishing collection

Révész Balázs – Gyulai Zsófia (eds.) (2023): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023

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