Kökény Levente – K. Szabó Áron (2023): A környezettudatosság fogyasztói percepciója a megosztáson alapuló közlekedési eszközök tükrében
Loading. Please, wait.
Kökény Levente – K. Szabó Áron (2023): A környezettudatosság fogyasztói percepciója a megosztáson alapuló közlekedési eszközök tükrében. In: Révész Balázs – Gyulai Zsófia (eds.): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 pp. 188–201. DOI:10.62561/EMOK-2023-15
DOI
https://doi.org/10.62561/EMOK-2023-15
Authors
- Levente, Kökény. Budapesti Corvinus Egyetem.
- Áron, K. Szabó. Budapesti Corvinus Egyetem.
Abstract
Consumer perceptions of environmental awareness in the light of transportation in sharing economy
Shared communal transportation is an innovative approach that focuses on the sharing of communal resources instead of traditional individual car ownership. This concept allows people to collectively use vehicles, reducing the number of personal cars on the roads and maximizing the utilization of existing vehicles. We conducted a systematic literature analysis to understand the factors that motivate consumers to adopt sharing-based services. In our research, we analyzed a total of 43 publications, and identified three main themes: Environmental consciousness, Economic considerations and Safety. Most studies primarily focused on the younger generation and did not differentiate between new and experienced users in the realm of communal transportation. Based on our findings, we determined that environmental consciousness plays a significant role in consumer decision-making within the shared communal transportation domain. Consumers are increasingly inclined to use resources in a more sustainable manner, and they are willing to share transportation options as part of that commitment. Environmental consciousness motivates them to reduce car usage and opt for community-based solutions instead. However, as a further research option, a more comprehensive, quantitative approach could be proposed, which would allow for results based on more data.
social sharing sustainability safety economic transportation
Language
hungarian
Details of publishing collection
Révész Balázs – Gyulai Zsófia (eds.) (2023): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023