Légrádi Miklós (2023): ‘Find the book that speaks to you! – A qualitative pilot study for research on Book Consumption
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Légrádi Miklós (2023): ‘Find the book that speaks to you! – A qualitative pilot study for research on Book Consumption. In: Révész Balázs – Gyulai Zsófia (eds.): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 pp. 240–248. DOI:10.62561/EMOK-2023-19
DOI
https://doi.org/10.62561/EMOK-2023-19
Authors
- Miklós, Légrádi. Budapest Business School.
Abstract
‘Find the book that speaks to you! – A qualitative pilot study for research on Book Consumption
Sales numbers in printed books have been on the slope since many years in Hungary and in many other countries too. Finding the motivations among these decreasing trends of reading and book consumption may eventually help in turning the book industry’s way on this downhill backwards and putting the book consumption on rising trails again. A series of interviews and focus group interviews are coming up within the frames of a doctoral research targeting the exploration of motivators for book consumption and the consumer behavior of book consumers. This article presents a pilot study done in the exploratory phase of the research. The study is a mini focus group interview conducted with fiction reader participants. The article summarizes the theoretical background for book consumption. Being a white spot in the academic discussion, the study outlines the Book Consumption areas for exploration: Reading habits; Parallel Reading; Preferences over E-book v. Printed books; Preferences over the physical attributes of a book; Ways of choosing books to read; Motivations for reading; Re-reading; Process of Book purchasing; Giving Feedback and Recommendations. Analyzing the group discussion the article identifies research topics to be covered in future qualitative studies and suggests potential variables for quantitative research. The study makes suggestions for future research.
consumption consumer behavior purchase decisions reading education
Language
english
Details of publishing collection
Révész Balázs – Gyulai Zsófia (eds.) (2023): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023