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Putzer Petra Eszter – Posza Alexandra (2023): Isten veled CSR? - Környezeti, társadalmi és vállalatirányítási (ESG) tényezők a turizmusban

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Putzer Petra Eszter – Posza Alexandra (2023): Isten veled CSR? - Környezeti, társadalmi és vállalatirányítási (ESG) tényezők a turizmusban. In: Révész Balázs – Gyulai Zsófia (eds.): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023 pp. 267–268.

Authors

  • Petra, Putzer. Pécsi Tudományegyetem.
  • Alexandra, Posza. Pécsi Tudományegyetem.

Abstract

Goodbye CSR? - Environmental, Social and Governance (ESG) factors in tourism

The study investigates whether the ESG approach, which is becoming increasingly popular today, could lead to the decline or disappearance of the CSR concept, which has been facing many problems in the field of practical implementation. The question is analyzed in the context of the tourism sector. After a brief introduction to the relationship between CSR and ESG, the relationship between responsibility and tourism will be examined, focusing on the understanding of sustainability in the sector under study. The empirical research methodology is a bibliometric analysis involving 924 studies using Publish or Perish (PoP) software and PRISMA methodology. The analysis has also explored the relationship between sustainability and tourism and tourism and ESG, and the bibliometric maps have revealed a very strong relationship between CSR and ESG concepts in the study area. ESG does not mean the end of CSR, but it can provide a measurement and framework for it that can address the problems of the concept. Another result is that in the tourism sector, the ESG field is the same as in other sectors, the first "E" leg is dominant, i.e. sustainability is mainly environmental and natural in the sector, and social or even economic sustainability and ethics are less prominent.).

sustainable tourism CSR corporate social responsibility ESG bibliometric analysis

COM_DOCS_ACKNOWLEDGEMENTS

“Project no. TKP2021-NKTA-19 has been implemented with the support provided from the National Research, Development and Innovation Fund of Hungary, financed under the TKP2021-NKTA funding scheme.”

Language

hungarian

Details of publishing collection

Révész Balázs – Gyulai Zsófia (eds.) (2023): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023

Details

Association for Marketing Education and Research
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