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Bernschütz Mária (2010): A grounded theory alkalmazása fogyasztói kutatásokban

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Bernschütz Mária (2010): A grounded theory alkalmazása fogyasztói kutatásokban. In: Dr. Csépe Andrea (eds.): „Új Marketing Világrend”. Budapesti Kommunikációs és Üzleti Főiskola: Budapest. ISBN: 978 963 889 4 pp. 856–866.

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