Józsa László – Fam Kim Sham (2005): Retail sales campaigns - A comparison of Objectives and Activities Between NZ and Hungary
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Józsa László – Fam Kim Sham (2005): Retail sales campaigns - A comparison of Objectives and Activities Between NZ and Hungary. In: Dr. habil Józsa László – Dr. habil Varsányi Judit (eds.): Marketingoktatás és kutatás a változó Európai Unióban. Széchenyi István Egyetem: Győr. ISBN: 963 717 525 3 pp. 31–35.