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Kemény, Ildikó – Nagy, Ákos – Szűcs, Krisztián – Németh, Péter – Simon, Judit (2021): The omnichannel shopping journey

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Kemény, Ildikó – Nagy, Ákos – Szűcs, Krisztián – Németh, Péter – Simon, Judit (2021): The omnichannel shopping journey. In: Ariel Mitev – Tamás Csordás – Dóra Horváth – Kitti Boros (eds.): “Post-traumatic marketing: virtuality and reality” - Proceedings of the EMOK 2021 International Conference. Corvinus University of Budapest: Budapest. ISBN: 978-963-503-8 pp. 21–21.

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