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From August 26 to 28 this year, the 30th International EMOK (Association for Marketing Education and Research) Conference was held, hosted by the Faculty of Economics at the University of Pécs.
In early September 2024, Gábor Rekettye's new 285-page book titled Kkv-marketing (SME Marketing) was also published in print by Akadémiai Kiadó.
Dóra Horváth, Máté Bollók and Attila Cosovan's videography "Enter: Bird watching perspective of academic coping. An Introspective video-collage" won the Best Film Award at the leading global conference Advances in Consumer Research (ACR) Paris.
The first event of the EMOK Conference was the PhD Forum, which was attended by nearly 50 registered participants (including 21 PhD students).
Under the title 'The Era of Schizophrenic Marketing,' the Hungarian Marketing Association's annual business event took place on September 19. Thanks to the association's generosity, around 300 students from several Hungarian universities and many instructors from EMOK were able to attend the event free of charge.
The EMOK IAB Teaching Club participated in the IAB Back2Work event in Budapest on September 12, where, on behalf of Kata Néz, we had a brief discussion with Adrienn Kenessey regarding the current preparatory work for the Digital Compass project.
On August 27, 2024, the Association for Marketing Education and Research held its election assembly in Pécs as part of the 30th International EMOK Conference, organized by the Faculty of Economics at the University of Pécs. Following the conclusion of the summer nomination process, the attendees at the assembly elected the new presidency and supervisory board.
We are thrilled to invite you to the European Marketing Academy (EMAC) 2025 Annual Conference, taking place in Madrid, Spain! Conference date: May 25-30, 2025.
Date: November 22, 2024, 9:00 AM - 1:00 PM
Registration Deadline: November 18, 2024, 11:59 PM
Location: ELTE GTK Trefort Garden, R Building, Ground Floor, Room R30 (1088 Budapest, Rákóczi út 5.)