Select your language
Select your language
Justin Paul will deliver the plenary lecture at the XXX EMOK Conference with the title “Publishing in Reputed Journals: DOs and DON'Ts.” Professor Paul is a highly successful researcher who will undoubtedly provide valuable tips for overcoming publication challenges. Additionally, he is the Editor-in-Chief of the International Journal of Consumer Studies (IJCS; SJR Q1). For more information about him, please visit: https://www.linkedin.com/in/profjust/
The IAB Hungary, a professional organization for digital advertising, awarded the prizes for the 2023 Best Thesis in Digital Marketing competition on March 22. This year, students from a university in Szeged and one in Budapest took home the diploma for the best thesis work.
The EMOK PhD Forum was held on February 2, 2024, as a continuation and expansion of the similar event held in February of the previous year. The primary goal of the event was to support collaborations among young marketing researchers and strengthen networks between institutions. Additionally, it aimed to provide another regular meeting opportunity for EMOK community PhD students alongside the summer EMOK conference.
The first EMOK event of 2024, the Artificial Intelligence: New Directions and Challenges in Research and Education workshop, took place on February 2nd at the Budapest Corvinus University, with more than 60 participants. In the morning session of the research methodology workshop, participants learned about basic AI concepts and its role and position in research. In the afternoon, during the educational methodology workshop, educators discussed their experiences with AI in teaching. The day concluded with PhD students forming groups to begin preparations for the summer EMOK conference.
Association for Marketing Education and Research
XXX. International Conference
Duplicating the (marketing) world
University of Pécs, Faculty of Business and Economics
26-28 August 2024, Pécs, Hungary
The public defense of Komlan Gbongli's doctoral dissertation entitled "Adding Bricks to Clicks: Vom reinen Online- zum Mehrkanal-Händler. Determinanten einer Expansion in den physischen Einzelhandel" will take place on July 16, 2024 at the Hantos Elemér Doctoral School of Business, Management and Regional Sciences of the University of Miskolc. The supervisor of the dissertation is Levente Kovács.
The public defense of Daniel Eugen Herbert Sylvester Kudet's doctoral dissertation entitled "Adding Bricks to Clicks: Vom reinen Online- zum Mehrkanal-Händler. Determinanten einer Expansion in den physischen Einzelhandel" will take place on July 16, 2024 at the Interdisciplinary Doctoral School of the Andrássy Gyula University, Budapest. The supervisor of the dissertation is Martina Eckardt.