EMOK, which supports excellence in marketing education and research through multiple awards, is expanding its visual identity with new branding elements: unique logo designs have been created for its awards.

On January 31, 2025, the EMOK community held a Research Forum for PhD students as part of the Research and Teaching Methodology Workshop, once again providing an excellent opportunity for young marketing researchers to present their work, receive professional feedback, and establish new scientific collaborations.

The Faculty of Economics of the University of Szeged will organize an international conference entitled "Green and digital transition" on 18-20 June 2025.

The public defense of Szabina Mikeiné Végi's doctoral dissertation entitled "Shifts in travel behaviour influenced by risk perception, particularly in relation to the COVID-19 pandemic" will take place on February 13, 2025 at the Doctoral School in Regional Policy and Economics of the University of Pés. The supervisor of the dissertation is János Csapó.

The public defense of Thi Van Anh Pham's doctoral dissertation entitled "Investigating Cultural Differences, Risks, and Purchase intention in Cross-border e-commerce: A mixed- method analysis" will take place on February 12, 2025 at the Doctoral School of Business Administration of the University of Pécs. The supervisors of the dissertation are Ákos András Nagy.

The public defense of Tural Aliyev's doctoral dissertation entitled "Exploring Influences on Consumer Behavior in Perfume Advertising" will take place on February 18, 2025 at the Doctoral School of Regional Sciences and Business Administration of the Széchenyi István University. The supervisors of the dissertation are Boglárka Eisingerné Balassa and Attila Pongrácz.

The Department of Business Communication and Marketing and the Research Group for Green Economy and Economic Ethics of
Eötvös Loránd University Faculty of Social Sciences organizes the interdisciplinary conference Green Transition in Economy: Opportunities and Challenges.

The public defense of Admilson Veloso da Silva's doctoral dissertation entitled "Forever Ephemeral? – An Exploratory Analysis of Youth Self-presentation with Instagram Stories in the Context of Visual Mobile Communication" will take place on January 23, 2025 at the Doctoral School of Sociology and Communication Science of the Corvinus University of Budapest. The supervisor of the dissertation is Ágnes Veszelszki.

The public defense of Moaaz Kabil Mahmoud Mohamed's doctoral dissertation entitled "REGIONAL COASTAL TOURISM DEVELOPMENT FROM THE BLUE ECONOMY PERSPECTIVE: CASE STUDY OF SOUTHERN RED SEA COAST, EGYPT" will take place on January 29, 2025 at the Doctoral School of Economic and Regional Sciences of the Hungarian University of Agriculture and Life Sciences, Gödöllő. The supervisor of the dissertation is Lóránt Dénes Dávid.

The annual Research and Teaching Methodology and the PhD workshop of EMOK will be held 31 January 2025 at Corvinus University of Budapest. The morning research methodology presentations of the all-day event examine from various aspects what we have learned about artificial intelligence recently and where we are going. The afternoon teaching methodology workshop presents the possibilities and forms of effective integration of artificial intelligence into education with specific, takeaway ideas, tips and solutions. As the closing event of the day, the PhD workshop will take place, within the