Under the title 'The Era of Schizophrenic Marketing,' the Hungarian Marketing Association's annual business event took place on September 19. Thanks to the association's generosity, around 300 students from several Hungarian universities and many instructors from EMOK were able to attend the event free of charge.
The EMOK IAB Teaching Club participated in the IAB Back2Work event in Budapest on September 12, where, on behalf of Kata Néz, we had a brief discussion with Adrienn Kenessey regarding the current preparatory work for the Digital Compass project.
On August 27, 2024, the Association for Marketing Education and Research held its election assembly in Pécs as part of the 30th International EMOK Conference, organized by the Faculty of Economics at the University of Pécs. Following the conclusion of the summer nomination process, the attendees at the assembly elected the new presidency and supervisory board.
IAB Hungary, with the support of Atmedia, GroupM Academy, and OMD, is announcing its sixth annual competition titled Best Thesis in Digital Marketing. Submissions can be any undergraduate or master's thesis obtained in Hungary or any EU/associated country, defended between August 1, 2023, and July 31, 2024.
The public defense of Mohammad Mohammad's doctoral dissertation entitled "ANALYSIS Of FACTORS INFLUENCING CONSUMER ATTITUDES AND ONLINE PURCHASING IN THE HUNGARIAN DAIRY FUNCTIONAL FOOD MARKET" will take place on September 9, 2024 at the Doctoral School of Economic and Regional Sciences of the Hungarian University of Agriculture and Life Sciences, Gödöllő. The supervisor of the dissertation is Orsolya Szigeti.
The detailed program for this year's EMOK Conference, including the session schedules, is accessible here: https://emok.hu/en/emok2024/program.
The PhD Forum held on the 0th day of the EMOK Conference continues to enjoy unbroken popularity, with around fifty participants registered. The schedule for the Forum's presenters has also been finalized:
The public defense of Komlan Gbongli's doctoral dissertation entitled "Adding Bricks to Clicks: Vom reinen Online- zum Mehrkanal-Händler. Determinanten einer Expansion in den physischen Einzelhandel" will take place on July 16, 2024 at the Hantos Elemér Doctoral School of Business, Management and Regional Sciences of the University of Miskolc. The supervisor of the dissertation is Levente Kovács.
The public defense of Yuling Wei's doctoral dissertation entitled "The Role of Facial Enhancement Technology in Online Sales of Branded Color Cosmetics" will take place on June 17, 2024 at the Doctoral School of Business and Management of the Corvinus University of Budapest. The supervisors of the dissertation are Attila Simay and Ágnes Hofmeister Tóth.
The public defense of Daniel Eugen Herbert Sylvester Kudet's doctoral dissertation entitled "Adding Bricks to Clicks: Vom reinen Online- zum Mehrkanal-Händler. Determinanten einer Expansion in den physischen Einzelhandel" will take place on July 16, 2024 at the Interdisciplinary Doctoral School of the Andrássy Gyula University, Budapest. The supervisor of the dissertation is Martina Eckardt.