Date: October 6, 2023 13:00-15:00
Location online: MS TEAMS
Participation fee: 5000 HUF + VAT
The event is free for those with EMOK (individual or institutional) supporter membership and IAB members. (Please indicate your membership on the registration link!)
The aim of the program is to step out of general scientific and business AI discourses and open a debate on challenges in marketing, media, advertising, communication and information fields, as well as in their related fields, which will become unavoidable in the near future. The aim is to reflect proactively and even provocatively on current and upcoming trends to help participants better understand the essential changes and even their role or responsibility in doing so.
Keywords: generative AI, neural networks, algorithmic advertising market, data driven markeitng and regulation, AI-driven business models, demonetisation, desinformation, networks and unequalities, industrial AI-(higher) education and labor market, future scenarios, user/consumer/B2B partner of future, AI-based research methods, agent logic, sustainability, AI ethics, AI trust, non-AI
Keynote Dr. Katalin Fehér, associate professor, NKE; MTA Bolyai PostDoc & EU Horizon Enricher
| Time | Program |
| 13:00-13:15 |
Welcome speech Dr. Veronika Keller (EMOK) |
| 13:15-13:30 |
AI challenges in the media, communication and information industries Dr. Katalin Fehr (NKE & EU Horizon Enricher) |
| 13:30-13:50 |
Professional introductions Dr. Nóra Falyuna, head of NKE TTK and MTA Bolyai Scholarship researcher György Huszics, Crane – Carbon Crane, CEO Viktor Lázár, Brickz Technologies, CEO László Papp, head of Gartner representation Dr. Bence Ságvári , Indiana University Bloomington, visiting professor |
| 13:50-14:40 | Round table discussion, moderator Dr. Katalin Fehér |
| 14:40-14:55 | Audience questions & answers |
| 14:55-15:00 | Closing |
The language of the event is Hungarian! The registration deadline is 2023. 10. 02. 24:00